Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

John Wiley & Sons
Skills you'll gain: Product Marketing, Go To Market Strategy, Value Propositions, Product Planning, Product Strategy, Product Management, Strategic Marketing, Storytelling, Marketing Planning, Commercialization, Product Promotion, Growth Strategies, Market Share, Branding, Brand Strategy, User Feedback, Persuasive Communication, Customer experience improvement, Strategic Partnership, Customer Analysis
Beginner · Course · 1 - 3 Months

IE Business School
Skills you'll gain: Market Analysis, Integrated Marketing Communications, Market Research, Customer Acquisition Management, Marketing Analytics, Marketing Communications, Marketing Management, Customer Analysis, Performance Measurement, Customer Retention, Performance Metric, Growth Strategies, Marketing Channel, Planning, Financial Management
Mixed · Course · 1 - 4 Weeks

University of Maryland, College Park
Skills you'll gain: Search Engine Marketing, Search Engine Optimization, Web Analytics and SEO, Digital Marketing, Online Advertising, Return On Investment, Media Planning, Consumer Behaviour, Cross-Channel Marketing, Digital Media Strategy, Digital Advertising, Digital Marketing Tools, Digital Marketing Campaigns, Marketing Channel, Social Media Marketing, Marketing Strategies, Marketing Effectiveness, Paid media, Digital Transformation, Business Analysis
Beginner · Course · 1 - 3 Months
University of Maryland, College Park
Skills you'll gain: Data-Driven Marketing, Online Advertising, LLM Application, Advertising, Branding, Natural Language Processing, Machine Learning Algorithms
Intermediate · Course · 1 - 3 Months

IE Business School
Skills you'll gain: Product Strategy, Product Planning, Product Marketing, Marketing Communications, Product Lining, Strategic Marketing, Marketing, Marketing Management, Product Lifecycle Management, Media Planning, Go To Market Strategy, Marketing Planning, Brand Strategy, Product Promotion, Marketing Channel, Competitive Analysis, Brand Management, Integrated Marketing Communications, Promotional Strategies, Market Share
Beginner · Course · 1 - 4 Weeks

AI CERTs
Skills you'll gain: Data-Driven Marketing, Marketing Analytics, Personalized Campaigns, Email Marketing, Campaign Management, Target Audience, Social Media Marketing, AI Personalization, Digital Marketing, Generative AI Agents, Performance marketing, Social Media, Content Creation, AI Integrations, Data Ethics, Real Time Data, Content Strategy, AI Workflows, Automation
Intermediate · Course · 1 - 3 Months

Alex Genadinik
Skills you'll gain: Marketing Psychology, Closing (Sales), Selling Techniques, Consumer Behaviour, Marketing, Negotiation, Product Marketing, Advertising, Marketing Materials, Customer Insights, Target Market, Customer Analysis, Customer experience improvement, Psychology, Decision Making, Critical Thinking
Mixed · Course · 1 - 4 Weeks
Tecnológico de Monterrey
Skills you'll gain: Persona Development, Social Media Strategy, Social Media, Performance Measurement, Social Media Marketing, Social Media Campaigns, Smart Goals, Content Performance Analysis, Social Media Management, Digital Media Strategy, Social Media Content, Content Marketing, Communication Planning, Goal Setting, Performance Analysis, Key Performance Indicators (KPIs), Social Media Analytics, Active Listening, LinkedIn, Facebook
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Promotional Strategies, Consumer Behaviour, Integrated Marketing Communications, Brand Marketing, Brand Strategy, Strategic Marketing, Branding, Marketing Communications, Marketing, Brand Management, Marketing Strategy and Techniques, Marketing Management, Marketing Psychology, Promotions and Campaigns, Target Market, Product Marketing, Customer Analysis, Brand Awareness, Product Promotion, Target Audience
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Global Marketing, Intercultural Competence, Strategic Planning, Cultural Diversity, Cultural Sensitivity, Market Research, Market Analysis, Strategic Decision-Making, International Finance, Product Lifecycle Management, Diversity Awareness, Culture, Business Planning, Market Intelligence, Advertising, Branding, Strategic Marketing, Marketing Strategies, Consumer Behaviour, Business Development
Beginner · Specialization · 3 - 6 Months

Coursera
Skills you'll gain: Marketing Materials, Marketing Collateral, Cross-Channel Marketing, Marketing Design, Canva (Software), Brochures, Campaign Planning, Promotional Materials, Graphic Design, Integrated Marketing Communications, Email Marketing, Layout Design, Graphic and Visual Design, Digital Design, Web Content, Style Guides, Collaborative Software, Branding, Brand Management, Image Quality
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Value Propositions, Smart Goals, Marketing, Target Audience, Marketing Planning, Marketing Strategies, Marketing Strategy and Techniques, Role-Based Access Control (RBAC), Goal Setting, Project Management, Competitive Analysis, Collaborative Software, Identity and Access Management, Document Management, Project Management Software, Project Documentation, Marketing Analytics, Project Management Life Cycle, Digital Marketing, Business Communication
Beginner · Course · 1 - 3 Months