SEO courses can help you learn keyword research, on-page optimization, link building, and content strategy. You can build skills in analyzing website performance, understanding search engine algorithms, and creating SEO-friendly content. Many courses introduce tools like Google Analytics, SEMrush, and Moz, which help you track metrics, optimize your site, and improve your search rankings. By applying these skills and tools, you can enhance your online visibility and drive more organic traffic to your website.

University of California San Diego
Skills you'll gain: Bioinformatics, Algorithms, Data Structures, Theoretical Computer Science, Precision Medicine, Data Transformation, Life Sciences
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Search Engine Optimization, Keyword Research, Web Analytics and SEO, Content Strategy, Content Optimization, Digital Marketing, Content Marketing, Marketing, Web Analytics, Multimedia, Digital Marketing Tools, Business Planning, Public Relations
Beginner · Course · 3 - 6 Months

Coursera
Skills you'll gain: Hypertext Markup Language (HTML), HTML and CSS, Web Design, Web Content, Web Design and Development, Web Development, Web Development Tools
Beginner · Guided Project · Less Than 2 Hours
University of Colorado Boulder
Skills you'll gain: Advertising Campaigns, Online Advertising, Google Ads, Digital Advertising, Advertising, Paid media, Media Planning, Pay Per Click Advertising, Campaign Management, Campaign Planning, Performance marketing, Search Engine Marketing, Content Performance Analysis, Digital Media Strategy, Performance Measurement, Search Engine Optimization, Bidding, Keyword Research
Beginner · Course · 1 - 3 Months
Universidade de São Paulo
Skills you'll gain: Conversion Funnel Analysis, Search Engine Marketing, Digital Marketing, Email Marketing, Digital Marketing Campaigns, Google Ads, Marketing Strategies, Search Engine Optimization, Google Analytics, Online Advertising, A/B Testing, Pay Per Click Advertising, Marketing Planning, Advertising Campaigns, Web Analytics, Digital Advertising, Facebook, Campaign Management, Marketing Analytics
Beginner · Course · 1 - 3 Months

Simplilearn
Skills you'll gain: Search Engine Marketing, Google Ads, Pay Per Click Advertising, Online Advertising, Search Engine Optimization, Digital Marketing Campaigns, Marketing, Digital Marketing, Digital Advertising, Paid media, Campaign Management, Marketing Automation, Advertising Campaigns, Google Analytics, Advertising, Media Buying, Target Audience, Bidding
Beginner · Course · 1 - 4 Weeks

Alex Genadinik
Skills you'll gain: Video Production, Search Engine Optimization, Keyword Research, Product Promotion, Web Analytics and SEO, Social Media Content, Social Media Marketing, Content Optimization, Marketing Strategies, Strategic Partnership, Live Streaming, Social Media Strategy, Driving engagement, Promotional Strategies, Content Strategy, Online Advertising, Paid media, Performance marketing, Digital Advertising, Content Creation
Mixed · Course · 3 - 6 Months

The Hong Kong University of Science and Technology
Skills you'll gain: Web Analytics and SEO, AI Personalization, Document Management, Semantic Web, Vector Databases, Algorithms, Model Evaluation, Text Mining, Natural Language Processing, User Research, Business Modeling, Statistical Methods
Intermediate · Course · 3 - 6 Months

Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Prompt Engineering, ChatGPT, AI Personalization, AI Workflows, AI literacy, AI Integrations, Blogs, LLM Application, Content Creation, Large Language Modeling, Writing and Editing, Social Media Content, Search Engine Optimization
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Generative Engine Optimization (GEO), Content Performance Analysis, Content Optimization, Google Gemini, Generative AI, Content Strategy, Gemini, Content Marketing, AI Workflows, ChatGPT, Google Analytics, Responsible AI, Content Creation, Data-Driven Marketing, AI literacy, Large Language Modeling, Automation, No-Code Development, Language Interpretation, Translation, and Studies
Beginner · Specialization · 3 - 6 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Digital Brand Strategy, Marketing Strategies, Search Engine Marketing, Digital Marketing, Direct Marketing, Content Marketing, Digital Media Strategy, Strategic Marketing, Digital Marketing Campaigns, Web Analytics and SEO, Social Media Campaigns, Search Engine Optimization, Data-Driven Marketing, Content Strategy, Marketing, Marketing Planning, Social Media Marketing, Marketing Management, Social Media Strategy, Social Media
Build toward a degree
Beginner · Course · 1 - 4 Weeks