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Cours en Marketing

Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Cours et certificats populaires en Marketing


  • U

    University of California, Irvine

    E-Marketing

    Skills you'll gain: Pay Per Click Advertising, Search Engine Marketing, Customer Retention, Persona Development, Digital Marketing, Marketing Analytics, Paid media, Search Engine Optimization, Online Advertising, Key Performance Indicators (KPIs), Marketing Strategies, Digital Brand Strategy, Digital Media Strategy, Target Audience, Marketing Planning, Data-Driven Marketing, Keyword Research, Social Media Strategy, Marketing Effectiveness, Social Media

    4.7 stars, 414 reviews, Beginner, Specialization, 1 - 3 Months

    ★ 4.7 (414) · Beginner · Specialization · 1 - 3 Months

    Status: Free trial
    Free trial
  • A

    Alex Genadinik

    Digital Marketing Masterclass: A-Z Marketing Strategy - 2026

    Skills you'll gain: Market Research, Marketing Planning, Marketing Strategies, Meta Ads Manager, Blogs, Marketing, Marketing Effectiveness, Podcasting, Video Production, Growth Strategies, Social Media Content, Search Engine Optimization, Web Analytics and SEO, Shared Media, Paid media, Marketing Channel, Google Ads, Content Creation, Social Media Management, Web Presence

    4.5 stars, 23 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.5 (23) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • U

    University of Illinois Urbana-Champaign

    Developing a Winning Marketing Strategy

    Skills you'll gain: Marketing Planning, Marketing, Strategic Marketing, Marketing Strategies, Marketing Management, Branding, Marketing Strategy and Techniques, Consumer Behaviour, Brand Strategy, Brand Management, Product Planning, Product Marketing, Value Propositions, Market Analysis, Target Market, Market Research, Customer Analysis, Target Audience, Customer Insights

    4.8 stars, 1.8K reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (1.8K) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
    Category: Build toward a degree
    Build toward a degree
  • U

    University of Colorado Boulder

    Sustainable Marketing and Consumer Trends

    Skills you'll gain: Sustainable Business, Marketing Management, Corporate Sustainability, Environmental Social And Corporate Governance (ESG), Branding, Marketing Communications, Brand Marketing, Sustainability Standards, Customer Engagement, Advertising, Regulatory Compliance, Data-Driven Marketing, Law, Regulation, and Compliance, Driving engagement, Regulatory Requirements, Market Opportunities, Environmental Issue, Digital Marketing, Engineering Management, Emerging Technologies

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
    Category: Build toward a degree
    Build toward a degree
  • S

    Skillshare

    Marketing & Business: Growth, Strategy & Social Media Skills

    Skills you'll gain: Web Presence, Instagram, Goal Setting, Target Audience, Prioritization, Driving engagement, Visionary, Target Market, Community Development, Content Scheduling, Social Media Content, Entrepreneurship, Business Planning, Smart Goals, Business Priorities, Scalability, Content Strategy, Telecommuting, Marketing, Business

    Beginner · Specialization · 1 - 3 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    Marketing Planning, Audience Insights, and KPI Measurement

    Skills you'll gain: Key Performance Indicators (KPIs), Marketing Planning, Sprint Retrospectives, Marketing Effectiveness, Campaign Planning, Marketing Strategies, Campaign Management, Digital Media Strategy, Strategic Marketing, Performance Measurement, Data-Driven Marketing, Marketing Operations, Cross-Channel Marketing, Performance Metric, Market Research, Market Analysis, Business Analysis, Analytical Skills, Data Visualization, Data Analysis

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • A

    Alex Genadinik

    Social Media Marketing: Funnels, Pixels, and Optimizations

    Skills you'll gain: Instagram, Facebook, TikTok, Meta Ads Manager, Copywriting, Social Media Marketing, Social Media, Social Media Strategy, Video Production, Social Media Content, Social Media Management, Search Engine Optimization, Paid media, Marketing, Google Ads, Keyword Research, Social Media Campaigns, Advertising, Driving engagement, Advertising Campaigns

    Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • U

    University of Illinois Urbana-Champaign

    Applying Data Analytics in Marketing

    Skills you'll gain: Marketing Analytics, Data-Driven Marketing, AI Personalization, Advanced Analytics, Customer Retention, Analytics, Predictive Modeling, Marketing Strategies, Social Media Analytics, Marketing, Data Analysis, Social Network Analysis, Customer Analysis, Data Analysis Software, Data Ethics, Customer Insights, Marketing Strategy and Techniques, Digital Marketing, Machine Learning, Generative AI

    4.5 stars, 204 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.5 (204) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
    Category: Build toward a degree
    Build toward a degree
  • D

    Digital Marketing Institute

    Planning a Digital Marketing Strategy

    Skills you'll gain: Marketing Budgets, Data-Driven Decision-Making, Marketing Strategies, Digital Marketing, Social Media Marketing, Marketing Channel, Data-Driven Marketing, Data Strategy, Data Ethics, Customer experience strategy (CX), Social Media Campaigns, Digital Media Strategy, Digital Marketing Campaigns, Customer Analysis, Customer experience improvement, Digital Analysis, Cross-Channel Marketing, Marketing Automation, Marketing Analytics, Strategic Thinking

    4.5 stars, 15 reviews, Beginner, Specialization, 1 - 3 Months

    ★ 4.5 (15) · Beginner · Specialization · 1 - 3 Months

    Status: Free trial
    Free trial
  • E

    Emory University

    Marketing Channel Strategy & B2B2C Routes to Market

    Skills you'll gain: Marketing Channel, Strategic Marketing, Cross-Channel Marketing, Marketing Strategies, Business Marketing, Direct Selling, Go To Market Strategy, Target Market, Marketing Effectiveness, Business Strategy, Customer Analysis, Value Propositions, Wholesaling, Market Opportunities, Market Dynamics, Case Studies, E-Commerce, Revenue Management, Compensation Management, New Business Development

    4.5 stars, 69 reviews, Intermediate, Specialization, 3 - 6 Months

    ★ 4.5 (69) · Intermediate · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • U

    University of Maryland, College Park

    Marketing in the Age of AI

    Skills you'll gain: Data-Driven Marketing, Online Advertising, LLM Application, Advertising, Branding, Natural Language Processing, Machine Learning Algorithms

    Intermediate · Course · 1 - 3 Months

    Category: Preview
    Preview
  • E

    EDUCBA

    Brand Management and Marketing Strategy

    Skills you'll gain: Brand Management, Branding, Brand Awareness, Brand Strategy, Brand Marketing, Promotional Strategies, Digital Brand Strategy, Consumer Behaviour, Integrated Marketing Communications, Strategic Marketing, Brand Loyalty, Marketing Communications, Marketing, Marketing Strategy and Techniques, Marketing Management, Customer Engagement, Marketing Psychology, Promotions and Campaigns, Target Market, Marketing Effectiveness

    4.3 stars, 17 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.3 (17) · Beginner · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
1234…289

In summary, here are 10 of our most popular marketing courses

  • E-Marketing: University of California, Irvine
  • Digital Marketing Masterclass: A-Z Marketing Strategy - 2026: Alex Genadinik
  • Developing a Winning Marketing Strategy: University of Illinois Urbana-Champaign
  • Sustainable Marketing and Consumer Trends: University of Colorado Boulder
  • Marketing & Business: Growth, Strategy & Social Media Skills: Skillshare
  • Marketing Planning, Audience Insights, and KPI Measurement: Coursera
  • Social Media Marketing: Funnels, Pixels, and Optimizations: Alex Genadinik
  • Applying Data Analytics in Marketing: University of Illinois Urbana-Champaign
  • Planning a Digital Marketing Strategy: Digital Marketing Institute
  • Marketing Channel Strategy & B2B2C Routes to Market: Emory University

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