• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing

Cours en Marketing

Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Cours et certificats populaires en Marketing


  • C

    Coursera

    Introducción al diseño de Mercadeo con Canva

    Skills you'll gain: Canva (Software), Advertising, Marketing Materials, Social Media Marketing, Marketing Design, Social Media Content, Facebook, Social Media, Graphic Design, Instagram, Branding, Design, Marketing, Graphical Tools

    4.8 stars, 41 reviews, Intermediate, Guided Project, Less Than 2 Hours

    ★ 4.8 (41) · Intermediate · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • G

    Google

    Capture and Captivate Your Audience

    Skills you'll gain: Conversion Funnel Analysis, Customer Retention, Target Market, Customer Advocacy, Promotional Strategies

    4.9 stars, 23 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.9 (23) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • S

    SkillsBooster Academy

    Microsoft Excel & Copilot: From Basics to AI

    Skills you'll gain: Prompt Engineering, Data Ethics, Data Storytelling, Microsoft Excel, Prompt Patterns, Microsoft Copilot, Data Visualization, Data Analysis, Interactive Data Visualization, Excel Formulas, AI Orchestration, AI Workflows, Workflow Management, Microsoft Office, Artificial Intelligence, Predictive Analytics, Data Manipulation, Data Management, Business, Generative AI

    4.6 stars, 36 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.6 (36) · Beginner · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • C

    Coursera

    Get Started with HubSpot

    Skills you'll gain: HubSpot CRM, Team Building, Customer Relationship Management (CRM) Software, Team Management, Customer Relationship Management, Email Automation, Business Reporting, Management Reporting, Marketing Automation, Email Marketing, Sales Development, Customer Service, Sales Support

    4.4 stars, 28 reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 4.4 (28) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • C

    Coursera

    AI-Enhanced Content Creation:Elevate Copywriting with Humata

    Skills you'll gain: Prompt Engineering, Target Audience, AI Personalization, Blogs, Marketing Psychology, Online Advertising, Copywriting, Advertising, Marketing Materials, Advertising Campaigns, Email Automation, Generative AI, Content Creation, Facebook, Marketing

    4.1 stars, 22 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.1 (22) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Bing Copilot for Beginners: Enhancing Productivity with AI

    Skills you'll gain: Prompt Engineering, Microsoft Copilot, AI powered creativity, Business Research, Copywriting, Ideation, Marketing Materials, Writing and Editing, Project Implementation, Generative AI, Market Research, Marketing, Product Marketing, Predictive Modeling, Financial Data, Packaging and Labeling, Financial Analysis

    4.3 stars, 6 reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 4.3 (6) · Beginner · Guided Project · Less Than 2 Hours

    Status: Free trial
    Free trial
  • F

    Fundação Instituto de Administração

    Análise de Dados Quantitativos

    Skills you'll gain: Quantitative Research, Marketing Analytics, Market Analysis, Market Research, Exploratory Data Analysis, Market Data, Data-Driven Marketing, Strategic Marketing, Forecasting, Market Intelligence, Marketing, Marketing Strategies, Strategic Decision-Making, Data Analysis, Predictive Modeling, Business Research, Time Series Analysis and Forecasting, Customer Analysis, Predictive Analytics, Analysis

    4.4 stars, 24 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.4 (24) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • M

    Michigan State University

    Journalism, the future, and you!

    Skills you'll gain: Journalism, Media and Communications, International Relations, Ethical Standards And Conduct, Decision Making, Media Relations, Storytelling, Safety and Security, Content Creation, Digital Publishing, Accountability

    4.7 stars, 382 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.7 (382) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • E

    EDUCBA

    Retail Management: Analyze, Plan & Strategize

    Skills you'll gain: Retail Management, Retail Store Operations, Merchandising, Customer Analysis, Customer Insights, Promotional Strategies, Strategic Marketing, Market Intelligence, Integrated Marketing Communications, Consumer Behaviour, Marketing, Promotions and Campaigns, Strategic Planning, Marketing Communications, Operations Management, Financial Management, Analysis, Organizational Structure

    5 stars, 18 reviews, Mixed, Course, 1 - 3 Months

    ★ 5 (18) · Mixed · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    Crea tu primera campaña con Facebook Ads Manager

    Skills you'll gain: Meta Ads Manager, Target Audience, Paid media, Target Market, Advertising Campaigns, Facebook, Advertising, Online Advertising, Social Media Campaigns, Campaign Planning, Social Media, Digital Advertising, Campaign Management, Instagram, User Accounts, Account Management, Budget Management

    4.7 stars, 45 reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 4.7 (45) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • S

    Simplilearn

    Content Strategy

    Skills you'll gain: Content Strategy, Content Marketing, Content Performance Analysis, Content Development and Management, Content Optimization, Web Content, Social Media Content, Paid media, Digital Content, Digital Media Strategy, Marketing Strategies, Content Creation, Email Marketing, Online Advertising, Content Scheduling, Cross-Channel Marketing, Copywriting, Search Engine Optimization, Advertising, Digital Advertising

    4 stars, 7 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4 (7) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • M

    Microsoft

    Applications of Copilot in the Workplace

    Skills you'll gain: Microsoft Copilot, Microsoft 365, Personalized Campaigns, Sales Enablement, Marketing Automation, Customer experience improvement, Generative AI, Business Process Automation, Campaign Management, AI Security, Sales Process, Customer Service, Business Metrics, AI Personalization, Customer Support, AI Integrations, AI Enablement, Return On Investment, Automation, Critical Thinking

    4.5 stars, 55 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.5 (55) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
1…828384…289

In summary, here are 10 of our most popular marketing courses

  • Introducción al diseño de Mercadeo con Canva: Coursera
  • Capture and Captivate Your Audience: Google
  • Microsoft Excel & Copilot: From Basics to AI: SkillsBooster Academy
  • Get Started with HubSpot: Coursera
  • AI-Enhanced Content Creation:Elevate Copywriting with Humata: Coursera
  • Bing Copilot for Beginners: Enhancing Productivity with AI: Coursera
  • Análise de Dados Quantitativos: Fundação Instituto de Administração
  • Journalism, the future, and you!: Michigan State University
  • Retail Management: Analyze, Plan & Strategize: EDUCBA
  • Crea tu primera campaña con Facebook Ads Manager: Coursera

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok