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  • Brand Management

Brand Management Courses

Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.

Popular Brand Management Courses and Certifications


  • C

    Coursera

    Business Analysis & Process Management

    Skills you'll gain: Process Analysis, Process Modeling, Business Process, Business Analysis, Process Mapping, Process Management, Process Flow Diagrams, Business Process Modeling, Business Modeling, Stakeholder Management, Stakeholder Analysis, Computer Literacy

    4.5 stars, 7.6K reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 4.5 (7.6K) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • U

    University of Pennsylvania

    Introduction to Marketing

    Skills you'll gain: Customer Analysis, Branding, Marketing Strategies, Marketing, Strategic Marketing, Brand Marketing, Go To Market Strategy, Marketing Planning, Brand Strategy, Marketing Strategy and Techniques, Brand Management, Product Marketing, Marketing Effectiveness, Customer Insights, Brand Loyalty, Target Market, Marketing Communications, Marketing Analytics, Target Audience, Promotional Strategies

    4.8 stars, 13K reviews, Mixed, Course, 1 - 3 Months

    ★ 4.8 (13K) · Mixed · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • U

    University of Virginia

    Digital Product Management

    Skills you'll gain: Usability Testing, Agile Product Development, New Product Development, Continuous Delivery, Agile Software Development, User Story, Product Management, Agile Methodology, Product Testing, Agile Project Management, Product Development, Team Performance Management, Team Management, Product Improvement, Design Thinking, Team Building, Continuous Deployment, Team Leadership, DevOps, Customer Analysis

    4.7 stars, 9.8K reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.7 (9.8K) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • S

    Skillshare

    Branding & Social Media Marketing for Creatives

    Skills you'll gain: Logo Design, Adobe Express, Brand Strategy, Branding, Video Editing, Brand Marketing, Video Production, Post-Production, TikTok, Graphic Design, Visual Storytelling, Videography, Digital Publishing, Instagram, Value Propositions, Style Guides, Ideation, Social Media Content, Photo/Video Production and Technology, Marketing

    Beginner · Specialization · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • U

    University of Illinois Urbana-Champaign

    Strategic Leadership and Management

    Skills you'll gain: Business Strategy, Organizational Change, Business Strategies, Corporate Strategy, Business Planning, Organizational Structure, Safety Culture, Strategic Leadership, Negotiation, Strategic Thinking, Drive Engagement, Organizational Leadership, Conflict Management, Organizational Strategy, Stakeholder Management, Business Ethics, Strategic Planning, Change Management, Leadership Development, Leadership

    4.8 stars, 11K reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.8 (11K) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
    Category: Build toward a degree
    Build toward a degree
  • P

    Pearson

    Integrated Marketing Communication

    Skills you'll gain: Integrated Marketing Communications, Marketing Communications, Promotional Strategies, Target Audience, Promotions and Campaigns, Advertising, Cross-Channel Marketing, Marketing Management, Product Promotion, Campaign Planning, Marketing, Online Advertising, Digital Advertising, Digital Media Strategy, Digital Marketing Campaigns, Target Market, Persona Development, Paid media, Public Relations, Digital Marketing

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • R

    Rutgers the State University of New Jersey

    Supply Chain Management

    Skills you'll gain: Strategic Sourcing, Lean Six Sigma, Lean Manufacturing, Demand Planning, Procurement, Supplier Relationship Management, Manufacturing Operations, Forecasting, Supply Chain Planning, Lean Methodologies, Process Improvement, Supplier Management, Production Management, Operations Management, Customer Demand Planning, Inventory Management, Warehousing, Supply Chain, Warehouse Management, Logistics

    4.7 stars, 16K reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.7 (16K) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • S

    STARWEAVER

    Hospitality Luxury Brand Management

    Skills you'll gain: Hospitality Management, Hospitality Services, Hospitality, Hospitality and Food Services, Brand Management, Branding, Brand Marketing, Brand Strategy, Business Ethics, Digital Transformation, Sustainable Business, Market Dynamics, Corporate Sustainability, Quality Management, Customer experience improvement, Innovation

    4.4 stars, 175 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.4 (175) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • S

    S.P. Jain Institute of Management and Research

    Introduction to Strategic Brand Management

    Skills you'll gain: Brand Strategy, Brand Management, Branding, Brand Marketing, Strategic Marketing, Business Strategy, Plan Execution, Product Lining, Portfolio Management, Competitive Analysis, Business-To-Consumer, Business Valuation, B2B Sales

    4.6 stars, 7 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.6 (7) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • M

    Macquarie University

    Influencing: Storytelling, Change Management and Governance

    Skills you'll gain: Risk Management Framework, Persuasive Communication, Storytelling, Influencing, Governance, Governance Risk Management and Compliance, Risk Management, Change Management, Organizational Change, Communication, Conflict Management, Leadership, Enterprise Risk Management (ERM), Business Transformation, Risk Appetite, Risk Analysis, Negotiation, Leadership and Management, Intercultural Competence, Stakeholder Management

    4.7 stars, 4.8K reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.7 (4.8K) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • U

    University of Virginia

    Introduction to Personal Branding

    Skills you'll gain: Web Presence, Brand Management, Personal Attributes, Safety and Security, digital literacy, Personal Development, Social Media, Self-Awareness, Social Media Management, Social Media Strategy, Relationship Building, Information Privacy, Accountability, Goal Setting

    4.4 stars, 8.9K reviews, Beginner, Course, 1 - 3 Months

    ★ 4.4 (8.9K) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • U

    University of Virginia

    Fundamentals of Project Planning and Management

    Skills you'll gain: Stakeholder Analysis, Planning, Project Planning, Earned Value Management, Project Risk Management, Scheduling, Stakeholder Management, Risk Management, Sprint Planning, Project Management, Project Scoping, Stakeholder Engagement, Project Management Life Cycle, Project Schedules, Project Implementation, Project Controls, Risk Mitigation, Risk Analysis, Project Performance, Cost Management

    4.7 stars, 10K reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (10K) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
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In summary, here are 10 of our most popular brand management courses

  • Business Analysis & Process Management: Coursera
  • Introduction to Marketing: University of Pennsylvania
  • Digital Product Management: University of Virginia
  • Branding & Social Media Marketing for Creatives: Skillshare
  • Strategic Leadership and Management: University of Illinois Urbana-Champaign
  • Integrated Marketing Communication: Pearson
  • Supply Chain Management: Rutgers the State University of New Jersey
  • Hospitality Luxury Brand Management: STARWEAVER
  • Introduction to Strategic Brand Management: S.P. Jain Institute of Management and Research
  • Influencing: Storytelling, Change Management and Governance: Macquarie University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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