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Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


  • C

    Coursera

    Market Research Analyst: AI, Power BI, SurveyMonkey skilled

    Skills you'll gain: Persona Development, Market Intelligence, Dashboard Creation, Dashboard, Data Visualization, Qualitative Research, Competitive Intelligence, Competitive Analysis, Tidyverse (R Package), Data Storytelling, Data Presentation, Trend Analysis, Market Research, Data Ethics, Power BI, LinkedIn, Business Intelligence, Data Analysis, R Programming, Strategic Thinking

    Beginner · Professional Certificate · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • C

    Coursera

    Advanced Survey Design & Statistical Analysis

    Skills you'll gain: Rmarkdown, Knitr, Surveys, Survey Creation, Data Quality, Sample Size Determination, Statistical Hypothesis Testing, Data Governance, Market Research, Regression Analysis, Predictive Modeling, Quantitative Research, Data Analysis, Statistical Analysis, Key Performance Indicators (KPIs), R Programming, Excel Formulas, Business Intelligence, Data Visualization, Performance Metric

    Intermediate · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • X

    Xbox

    Market Research and Competitive Analysis

    Skills you'll gain: Competitive Analysis, Market Research, Consumer Behaviour, Market Analysis, Customer Analysis, Product Management, Persona Development, Target Market, Data Presentation, Product Marketing, Target Audience, Data Storytelling, Market Intelligence, Report Writing, Research Reports, Market Opportunities, User Research, Competitive Intelligence, Data Analysis, Critical Thinking

    4.6 stars, 14 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.6 (14) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Market Research, CRM, and Social Media Management

    Skills you'll gain: HubSpot CRM, Customer Relationship Management (CRM) Software, Social Media Marketing, Market Research, Surveys, Marketing Automation, Digital Marketing Tools, Marketing, Customer Relationship Management, Content Scheduling, Brand Awareness, Social Media Management, Social Media, Marketing Effectiveness, Research Methodologies, Market Analysis, Customer Data Management, Customer Communications Management, Content Management, Analytics

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • E

    EDUCBA

    Market Research: Analyze, Forecast & Apply

    Skills you'll gain: Market Research, Business Research, Market Analysis, Marketing, Research Methodologies, Research, Demand Planning, Research Design, Consumer Behaviour, Market Trend, Customer Analysis, Forecasting, Analysis, Product Testing

    4.6 stars, 15 reviews, Mixed, Course, 1 - 4 Weeks

    ★ 4.6 (15) · Mixed · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    ChatGPT for Beginners: Using AI for Market Research

    Skills you'll gain: ChatGPT, Market Research, Marketing, Language Interpretation, Translation, and Studies, Generative AI, Content Marketing, Content Creation

    4.4 stars, 101 reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 4.4 (101) · Beginner · Guided Project · Less Than 2 Hours

    Status: Free trial
    Free trial
  • S

    Sage Publications

    Competitive Advantage and Market Positioning Strategies

    Skills you'll gain: Strategic Marketing, Product Strategy, Marketing, Business Strategy, Go To Market Strategy, Marketing Strategy and Techniques, Value Propositions, Design Thinking, Customer Analysis, Market Dynamics, Brand Strategy, Target Market, Strategic Thinking, Product Development, Product Lining, Branding, New Product Development, Consumer Behaviour, Competitive Analysis, Market Trend

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • E

    EDUCBA

    Market Research Case Study: Apply & Analyze

    Skills you'll gain: Market Research, Market Analysis, Competitive Analysis, Business Research, Market Intelligence, Global Marketing, Business Strategies, Customer Insights, Company, Product, and Service Knowledge, Strategic Marketing, Market Opportunities, Strategic Thinking, Target Market, Program Evaluation, Consumer Behaviour, Marketing Strategy and Techniques, Corporate Strategy, Process Analysis, Performance Measurement, Business Metrics

    Mixed · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Forecast & Evaluate Market Trends

    Skills you'll gain: Demand Planning, Time Series Analysis and Forecasting, Trend Analysis, Market Trend, Forecasting, Strategic Decision-Making, Predictive Analytics, Predictive Modeling, Data-Driven Decision-Making, Strategic Thinking, Decision Making, Performance Measurement, Business Strategy, Market Opportunities, Performance Analysis, Business Planning, Key Performance Indicators (KPIs), Gap Analysis, Variance Analysis, Business Development

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • I

    IE Business School

    Market Research Essentials for Marketing Management

    Skills you'll gain: Market Research, Business Research, Market Data, Customer Insights, Data-Driven Decision-Making, Quantitative Research, Market Analysis, Data Strategy, Marketing, Data Literacy, Data Collection, Ideation

    Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • C

    Coursera

    Analyze Markets: Growth, Trends, and Opportunity

    Skills you'll gain: Market Share, Market Opportunities, Market Analysis, Market Trend, Quantitative Research, Trend Analysis, Market Research, Data Visualization, Market Data, Target Market, Performance Analysis, Analytical Skills, Key Performance Indicators (KPIs), Data Visualization Software, Business Development, Performance Measurement, Gap Analysis, Variance Analysis, Business Strategy, Business Planning

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • M

    Microsoft

    Market Strategy & Targeting

    Skills you'll gain: Go To Market Strategy, Campaign Planning, Value Propositions, Marketing Strategies, Strategic Marketing, Marketing Planning, Product Marketing, Persona Development, Target Market, Marketing Effectiveness, Market Opportunities, Target Audience, Product Strategy, Campaign Management, Business Priorities, Market Share, Data-Driven Marketing, Market Research, Market Analysis, Microsoft Excel

    Intermediate · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
1234…462

In summary, here are 10 of our most popular market research courses

  • Market Research Analyst: AI, Power BI, SurveyMonkey skilled: Coursera
  • Advanced Survey Design & Statistical Analysis: Coursera
  • Market Research and Competitive Analysis: Xbox
  • Market Research, CRM, and Social Media Management: Coursera
  • Market Research: Analyze, Forecast & Apply: EDUCBA
  • ChatGPT for Beginners: Using AI for Market Research: Coursera
  • Competitive Advantage and Market Positioning Strategies: Sage Publications
  • Market Research Case Study: Apply & Analyze: EDUCBA
  • Forecast & Evaluate Market Trends: Coursera
  • Market Research Essentials for Marketing Management: IE Business School

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