Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Kennesaw State University
Skills you'll gain: Digital Advertising, Online Advertising, Marketing, MarTech, Market Dynamics, Advertising, Marketing Channel, Marketing Communications, Sales Enablement, Sales, Selling Techniques, Social Media, Digital Transformation, Product Marketing, Digital Marketing, Promotions and Campaigns, Real Time Data, Consultative Selling, Revenue Management, Promotional Strategies
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Market Opportunities, Target Market, Business Marketing, Strategic Marketing, Marketing, Target Audience, Customer Analysis, Marketing Strategy and Techniques, Customer Insights, Marketing Strategies, Market Research, Consumer Behaviour, Market Analysis, Market Dynamics, Marketing Design, New Business Development, Course Development, Business, Demography
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Marketing Effectiveness, Social Media, Social Media Marketing, Marketing Strategy and Techniques, Marketing Strategies, Digital Media Strategy, Social Media Strategy, Customer Analysis, Social Media Campaigns, Social Media Content, Campaign Planning, Marketing, Marketing Analytics, Digital Brand Strategy, Strategic Marketing, Product Promotion, Promotional Strategies, Digital Marketing, Consumer Behaviour, Facebook
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Email Marketing, Target Audience, Campaign Management, Direct Marketing, Marketing Strategy and Techniques, Marketing Effectiveness, Advertising Mail, Data-Driven Marketing, Campaign Planning, Personalized Campaigns, Responsive Web Design, Consumer Behaviour, Marketing Analytics, Performance Measurement, Information Privacy, Law, Regulation, and Compliance
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Communication Planning, Financial Services, Media and Communications, Marketing Communications, Financial Inclusion, Media Strategy, Branding, Communication Strategies, Retail Banking, Marketing Strategies, Marketing Design, Marketing, Banking, Communication, Growth Strategies, Product Marketing, Design Strategies, Case Studies, Product Design, Culture
Mixed · Course · 1 - 3 Months

IE Business School
Skills you'll gain: Marketing Effectiveness, Marketing Strategies, Marketing, Strategic Marketing, Marketing Management, Marketing Strategy and Techniques, Customer Engagement, Marketing Planning, Consumer Behaviour, Market Research, Market Analysis, Branding, Key Performance Indicators (KPIs), Brand Strategy, Value Propositions, Performance Measurement, Cross-Channel Marketing
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Product Development, New Product Development, Strategic Marketing, Marketing, Promotional Strategies, Consumer Behaviour, Marketing Strategies, Field Marketing, Research, Marketing Planning, Product Design, Product Marketing, Go To Market Strategy, Commercialization, Research Methodologies, Product Strategy, Market Dynamics, Business, Environment, Communication
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Google Analytics, Email Marketing, Web Analytics, Content Marketing, Marketing Analytics, Blogs, Direct Marketing, Brand Marketing, Digital Analysis, Driving engagement, Content Creation, Content Strategy, Customer Engagement, Digital Content, Conversion Funnel Analysis, Digital Marketing, Marketing Strategies, Digital Marketing Campaigns, Data-Driven Marketing, Online Advertising
Beginner · Specialization · 1 - 3 Months
Kennesaw State University
Skills you'll gain: Marketing, MarTech, Marketing Management, Marketing Channel, Shared Media, Social Media Marketing, Marketing Strategies, Digital Transformation, Content Marketing, Brand Marketing, Consumer Behaviour, Brand Management, Digital Marketing, Social Media, Cross-Channel Marketing, Social Media Strategy, Branding, Digital Media Strategy, Brand Awareness, Market Dynamics
Beginner · Course · 1 - 4 Weeks

Board Infinity
Skills you'll gain: Email Marketing, Dashboard, Campaign Management, Driving engagement, Direct Marketing, Performance Reporting, Cross-Channel Marketing, Copywriting, Campaign Planning, Content Performance Analysis, Marketing Planning, Marketing Effectiveness, Digital Marketing Campaigns, Email Automation, Performance Metric, Key Performance Indicators (KPIs), Data-Driven Marketing, A/B Testing, Business Priorities, Marketing Psychology
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Strategic Marketing, Marketing Strategies, Marketing, Marketing Planning, Customer Analysis, Marketing Management, Marketing Strategy and Techniques, Business Marketing, Strategic Decision-Making, Cross-Channel Marketing, Customer Insights, Branding, Market Analysis, Marketing Communications, Market Dynamics, Market Research, Decision Making, Value Propositions, Consumer Behaviour, Digital Media Strategy
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Communication Planning, Marketing Strategies, Marketing Strategy and Techniques, Performance Measurement, Strategic Communication, Digital Marketing, Digital Media Strategy, Target Audience, Market Analysis, Performance Metric, Business, Communication, Product Promotion, Decision Making, Analytical Skills, Research
Mixed · Course · 1 - 3 Months