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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
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    EDUCBA

    Apply R for Predictive Analytics and Machine Learning

    Skills you'll gain: Predictive Modeling, Model Evaluation, Data Visualization, Statistical Analysis, Predictive Analytics, Feature Engineering, Classification And Regression Tree (CART), Data Mining, Advanced Analytics, Statistical Modeling, Risk Modeling, R (Software), R Programming, Data Preprocessing, Data Cleansing, Transaction Processing, Unsupervised Learning, Model Training, Model Optimization, Machine Learning

    Beginner · Specialization · 1 - 3 Months

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    Northeastern University

    Intro to Improving the Patient Experience Through Analytics

    Skills you'll gain: Hospital Experience, Patient-centered Care, Health Informatics, Patient Advocacy, Healthcare Industry Knowledge, Health Technology, Analytics, Data Analysis, Predictive Analytics, Data Literacy, Health Disparities, Innovation, Data Collection, Big Data, Data-Driven Decision-Making, Data Management, Decision Support Systems, Social Determinants Of Health, Predictive Modeling

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
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    Kennesaw State University

    The 4 A's of Marketing with Jagdish Sheth

    Skills you'll gain: Global Marketing, Marketing Effectiveness, Marketing, Regulatory Compliance, Strategic Marketing, Stakeholder Management, Innovation, Stakeholder Communications, Corporate Sustainability, Marketing Strategies, Business Marketing, Stakeholder Engagement, Stakeholder Analysis, MarTech, Marketing Planning, Product Marketing, Marketing Management, Marketing Channel, Business Strategy, Business

    4.7
    Rating, 4.7 out of 5 stars
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    14 reviews

    Beginner · Specialization · 3 - 6 Months

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    Coursera

    Create a Marketing Analysis dashboard using G-Spreadsheets

    Skills you'll gain: Dashboard, Digital Marketing Tools, Data Visualization, Data Entry, Google Sheets, Spreadsheet Software, Management Reporting, Business Reporting, Marketing Analytics, Market Analysis, Query Languages, Digital Marketing, Data Management, Data Validation

    4.6
    Rating, 4.6 out of 5 stars
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    16 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
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    Packt

    Data Analytics and Visualization with Tableau and more

    Skills you'll gain: R Programming, Alteryx, R (Software), Statistical Programming, Tableau Software, Data Cleansing, Dashboard Creation, Data Visualization Software, Dashboard, Data Visualization, Data Storytelling, Statistical Visualization, Interactive Data Visualization, Data Presentation, Data Analysis Software, Statistical Analysis, Data Wrangling, Workflow Management, Data Analysis, Data Processing

    Intermediate · Course · 1 - 4 Weeks

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    Aptly

    Mastering Prompting Skills for Social Media Marketing

    Skills you'll gain: Prompt Engineering, Prompt Engineering Tools, Generative AI, Ideation, Customer Insights, Social Media Marketing, Copywriting, Customer Analysis, Social Media Content, Content Marketing, Content Creation, AI Enablement, Target Audience, Digital Marketing, Verification And Validation

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
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    SAS

    Creating Data for Advanced Reports with SAS Visual Analytics

    Skills you'll gain: SAS (Software), Network Analysis, Text Mining, Spatial Analysis, Social Network Analysis, Analysis, Geospatial Mapping, Data Analysis, Data Wrangling, Statistical Programming, Data Transformation, Unstructured Data, Natural Language Processing

    4.7
    Rating, 4.7 out of 5 stars
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    195 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
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    EDUCBA

    Apply Sqoop for HR Data Analytics Projects

    Skills you'll gain: Apache Hadoop, Data Import/Export, HR Tech, People Analytics, Big Data, Data Pipelines, Data Storage, Data Processing, Authentications, Data Migration, SQL, Analytics, Database Management, Data Quality, Performance Tuning, Scalability, Data Security

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
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    Alex Genadinik

    2026 Amazon Ecommerce Marketing And Sales: SEO & Ads

    Skills you'll gain: Selling Techniques, Product Promotion, Sales Strategy, Search Engine Optimization, Content Optimization, Social Media Marketing, Pay Per Click Advertising, Advertising Campaigns, Online Advertising, Advertising, Product Marketing, Social Media Content, Keyword Research, Paid media, Web Analytics and SEO, E-Commerce, Search Engine Marketing, Digital Advertising, Promotional Strategies, Competitive Analysis

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
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    EDUCBA

    Rural Marketing: Research, Strategy and Product Launch

    Skills you'll gain: Product Development, New Product Development, Strategic Marketing, Marketing, Promotional Strategies, Consumer Behaviour, Marketing Strategies, Field Marketing, Research, Marketing Planning, Product Design, Product Marketing, Go To Market Strategy, Commercialization, Research Methodologies, Product Strategy, Market Dynamics, Business, Environment, Communication

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
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    Sage Publications

    Research Methods and Insights in Social Media Marketing

    Skills you'll gain: Social Media Analytics, Social Media Marketing, Big Data, Social Media Content, Social Media, Social Media Strategy, Social Network Analysis, Market Research, Social Media Management, Marketing, Network Analysis, Analytics, Text Mining, Digital Analysis, Research, Driving engagement, Strategic Marketing, Research Methodologies, Digital Marketing, Consumer Behaviour

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    Apply Data Analytics with Minitab for Business Decisions

    Skills you'll gain: Data-Driven Decision-Making, Regression Analysis, Descriptive Statistics, Statistical Hypothesis Testing, Case Studies, Business Analytics, Minitab, Analytics, Data Analysis, Statistical Analysis, Probability & Statistics, Microsoft Excel, Correlation Analysis, Data Analysis Software, Statistical Methods, Statistical Software

    Beginner · Course · 1 - 4 Weeks

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Skills you can learn in Marketing

Market (economics) (28)
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Analytics (13)
Brand (13)
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Social Media Marketing (9)
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