- Marketing Planning
- Marketing Automation
- Customer experience strategy (CX)
- Campaign Management
- Brand Management
- Social Media Marketing
- Digital Marketing
- Content Strategy
- Social Media Strategy
- User Experience
- Web Analytics and SEO
- Customer Relationship Management (CRM) Software
Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World
Completed by PEDRO ARANHA GIL
July 10, 2020
18 hours (approximately)
PEDRO ARANHA GIL's account is verified. Coursera certifies their successful completion of Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World
What you will learn
Strategically develop a digital marketing communication plan.
Appropriately relate your marketing goals with the communication strategies and the channels.
Effectively employ the right tools and strategies to amplify the impact of your digital campaign through digital and social media.
Identify the key performance indicators and analyze the return on investment of a digital campaign.
Skills you will gain
