Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Coursera
Compétences que vous acquerrez: Facebook, Content Creation, Social Media Content, Graphic and Visual Design, Web Content, Social Media, Drive Engagement, Photo/Video Production and Technology, Video Production, Storytelling, Photo Editing, Generative AI Agents, Writing, Video Editing
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Customer Analysis, Market Analysis, Sales Strategy, Market Research, Customer Retention, Business Modeling, Entrepreneurship, B2B Sales, Business-To-Consumer, Technology Strategies, Customer Acquisition Management, Business Strategy
Intermédiaire · Cours · 1 à 4 semaines

HubSpot Academy
Compétences que vous acquerrez: HubSpot CRM, Data Visualization, Sales Management, Dashboard, Sales Process, Customer Relationship Management, Data-Driven Decision-Making, Sales, Customer Service, Business Reporting, Key Performance Indicators (KPIs), Customer Engagement, Goal Setting, Data Cleansing
Débutant · Cours · 1 à 4 semaines

LearnQuest
Compétences que vous acquerrez: Sales Pipelines, B2B Sales, Sales Presentation, Enterprise Sales, Sales Enablement, Sales, Sales Process, Sales Strategy, Consultative Selling, Cross Selling, Value Propositions, Rapport Building, Stakeholder Management, Customer Relationship Management, Data-Driven Decision-Making, Relationship Building, Communication Strategies, Personalized Service
Intermédiaire · Cours · 1 à 4 semaines

Compétences que vous acquerrez: User Experience Design, Persona (User Experience), Design Research, User Research, User Centered Design, Usability, User Flows, Research, Qualitative Research, Design Software, Prioritization
Intermédiaire · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Customer Relationship Management, Six Sigma Methodology, Lean Six Sigma, Continuous Improvement Process, Operational Excellence, Quality Management, Process Improvement, Quality Assurance and Control, Customer experience improvement, Risk Analysis, Production Planning, Culture Transformation, Employee Engagement
Mixte · Cours · 1 à 3 mois

University of Maryland, College Park
Compétences que vous acquerrez: Product Management, Climate Change Adaptation, Market Opportunities, Competitive Analysis, Market Analysis
Débutant · Cours · 1 à 3 mois

Compétences que vous acquerrez: Social Media Management, Email Marketing, Advertising Campaigns, Campaign Management, Social Media, Customer Insights, Professional Networking, Professional Development
Débutant · Projet Guidé · Moins de 2 heures

Compétences que vous acquerrez: Slack (Software), Internal Communications, Organizational Structure, Strategic Communication, Stakeholder Communications, Technical Communication, Stakeholder Engagement, Organizational Effectiveness, Collaborative Software, Team Management
Débutant · Projet Guidé · Moins de 2 heures

Compétences que vous acquerrez: Content Performance Analysis, Facebook, Social Media Content, Analysis, Social Media, Drive Engagement, Social Media Strategy, Content Creation
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Prompt Engineering, Large Language Modeling, LLM Application, ChatGPT, Application Programming Interface (API), Development Environment, AI Personalization, Generative AI, Persona (User Experience), User Interface (UI), Authentications
Avancées · Certificat Professionnel · 1 à 4 semaines

Google Cloud
Compétences que vous acquerrez: Google Gemini, Marketing Analytics, Analytics, Customer Analysis, Generative AI, Data Analysis, Customer Insights, Google Cloud Platform, Customer Data Management, Marketing Strategies, Predictive Modeling, Forecasting, SQL
Débutant · Cours · 1 à 4 semaines