Jacob Goldenberg

Professor of Marketing, School of Business Administration, Hebrew University of Jerusalem


Jacob Goldenberg is a marketing professor at the Interdisciplinary Center in Herzliya and a visiting professor at Columbia University. He studies creativity, new product development, innovation, market complexity, and the effects of social networks. His research has been featured in leading scholarly journals such as the Journal of Marketing Research, Marketing Science, Management Science, Journal of Marketing, Nature Physics and Science. His work has been featured in a variety of popular media outlets such as The Wall Street Journal, The New York Times, and The Boston Globe. You can read about his book, Inside The Box Innovation, here: