Chevron Left
Back to Creativity And Entrepreneurship

Creativity And Entrepreneurship , Berklee College of Music

4.6
23 ratings
6 reviews

About this Course

Creativity & Entrepreneurship will help you tap into your inner creativity and learn how to leverage it for career development or business innovation. Presented by Berklee Institute for Creative Entrepreneurship founder Panos Panay, this course features interviews with world renown entrepreneurs, innovators, songwriters, producers, creative directors, educators, performers, visual artists and chefs as they discuss parallels between the creative and entrepreneurial journeys. The course approaches entrepreneurship as a creative process, a fundamental human instinct that we all possess and can unlock. Creativity & Entrepreneurship applies concepts from the creative and musical creation process, such as observing, prototyping, iterating and embracing failure, as a means of guiding you through the concept of thinking like a startup. You will develop the basic mindset, knowledge, and insights required to pursue an entrepreneurial career, whether as the steward of your own career or as the founder of a new business in any field. Creativity & Entrepreneurship is about the side of entrepreneurship you won’t learn at a business school but, instead, in the music studio. What you'll learn: How to approach your career or startup as if learning a musical instrument Why entrepreneurship, like creativity, is something we all possess How to apply “the musician mindset” as means to collaboration and creative problem solving Why songwriting is a perfect parallel to career and product development Why there’s more to entrepreneurship than business plans and spreadsheets much like there’s more to music than scales and lead sheets...

Top reviews

By DC

Aug 12, 2018

This is a great course that describes the parallels of being a en entrepreneur and a musician. Panos is a knowledgeable and engaging speaker.

By VB

Mar 29, 2018

This course is really informative. The similarities between music and entrepreneurship are huge

Filter by:

6 Reviews

By Andrejs Vorobjovs

Oct 19, 2018

Introduction of general idea of internal obstacles and dealing with failure are ok, but in this case not to many words about solutions, about big failures and any kind of repercussions afterwards, such as dealing with depression and long stuck. The course is interesting as a very introductory point, but I would love to see some interviews with psychologists and with some entrepreneurs who experienced great failure and they coped with it afterwards. What gave them the power to go further.

By LeAttol (Robert Ellis Langford)

Oct 11, 2018

A good course leattol

By Dan Conley

Aug 12, 2018

This is a great course that describes the parallels of being a en entrepreneur and a musician. Panos is a knowledgeable and engaging speaker.

By André Luiz Machado Junqueira

Mar 31, 2018

I just loved it! The way professor conducts the similarities between a musician, like me that play guitar, and the entrepreneur mind was absolutely incredible.

By Victor Brandalise

Mar 29, 2018

This course is really informative. The similarities between music and entrepreneurship are huge

By Johanna Millin

Mar 28, 2018

This course is great for developing better focus and attention in what one wants to create and for who. It has helped me ask myself questions to better brand my product. I would recommend this course to anyone who is looking to taking their career to the next step.