Learner Reviews & Feedback for Food & Beverage Management by Università Bocconi
4.8
stars
4,559 ratings
About the Course
Managing a company in the food and beverage industry is a fascinating task.
Food and beverage products are so deeply rooted in the culture of most countries that making and selling them is not only a matter of making and selling good and tasty products, but products that nurture people's body, soul, and heart. Given this, it's not difficult to see that the task quickly becomes complex.
The objective of this course is twofold: first, we will focus on contemporary challenges that managers and entrepreneurs in food and beverage businesses should be able to face; and second, we will provide models and tools to design and implement appropriate courses of action to satisfy customers and build an advantage over the competition.
This course is made up of four modules and an introduction, each exploring one dilemma that food and beverage companies face. You will be presented with a set of video lectures and guest speakers. These lectures combine an accessible introduction to specific topics integrated with interviews of managers and experts that will give precious insights and examples to the participants.
To enhance your learning experience with us, we will make a Documentary on the Excellences of the Modena District available for you, which is in a format that we have developed specifically for this course in order to give you the chance to experience first-hand the territory as our on-campus students usually do.
Each module is paired with an evaluated quiz and weekly discussion forums to reflect on the variety of the F&B world, its complexity, and the power of the network that we will build together during the course.
Successful completion of the quizzes is required for a course certificate as explained in the Grading Policy.
Below the guest speakers of the course:
Masterchef Italia Sky – Nils Hartmann, Head of Movie Channels at Sky Italia – www.masterchef.sky.it
Eataly - Paolo Bongiovanni, Marketing Director Italy – www.eataly.net
Berlucchi – Paolo Ziliani, Owner – www.berlucchi.it
Joia Restaurant – Alta Cucina Naturale – Pietro Leemann, Owner and Chef – www.joia.it
Branca – Nicolò Branca, Owner – www.branca.it
Barilla – Giuseppe Morici, President Region Europe – www.barilla.com
Proyecto Expo 2015 Chile – Guillermo Ariztia, Chile Pavillon Director – www.expomilan.cl
Winery Il Cavallante, Milano – Sergio Morpurgo, Owner
Heineken – Floris Cobelens, Marketing Director – www.heineken.com
TRDN – Martin Oetting, Managing Director – www.trnd.com
GROM – Federico Grom, Owner and Founder – www.grom.it/en
Tetra Pak – Matthew Hatton, Director Competitor Intelligence – www.tetrapak.com
BioHombre – Matteo Panini, CEO – www.hombre.it
Acetaia Maletti – Carmen & Claudio Maletti
Cantine Riunite & CIV – Vanni Lusetti, CEO; Francesca Benini, Sales & Marketing Manager; Elena Lottici, Export Manager; Mario Vandi, Brand Manager – www.riunite.it
GlemGas – Marco Guerzoni, Program Product Manager – www.glemgas.com
Bibendum Catering – LaFranceschetta58 – Sabrina Lazzereschi & Marta Pulini, Owners and Founders – www.bibendumcatering.it , www.franceschetta58.it
DISCLAIMER - Since most of the videos are conducted with those whose native language is not English, we have decided to sometimes preserve their more emphatic speech to keep a tighter match between the audio and the subtitles....
Top reviews
FD
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I learnt so much regarding brand positioning and value propositions. As an events manager i am glad i came across this course. I will definitely adopt and apply a lot of what i have learnt.
T
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The course and information was relevant, properly conveyed through the various mediums and also reinforced with the interviews at the end. The assessment ensures that knowledge was gained.
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1226 - 1235 of 1,235 Reviews for Food & Beverage Management
By Jake M
•
Feb 9, 2022
The course title is somewhat misleading. The information in the course is completely based in marketing of products. It doesn't even have to apply for Food and Beverages. It should be re-named. For the marketing aspect, it has good information, but was not what I was looking for in terms of Food and Beverage Management
By Anuj B
•
Apr 22, 2020
Not very educational.
Theories are very similar to what you learn in marketing.
Real-world insights and finances of Food & Beverage would be a way better teaching.
By Mohamad N
•
Jun 10, 2023
Not that much useful when i enrolled the course I thought that it help us to manage the premises .
By ayomide a
•
Jun 19, 2023
Thank you so much for this great opportunity to learn, I do not take if for granted
By María M
•
Jul 25, 2020
Me retiro. Curso pésimo. Pura teoría. El profesor lee en telepronter todo y no hay imágenes de ejemplos prácticos. No me sirve para nada
By Laura W
•
Jul 9, 2020
I can't un-enroll in this course!! Not what I wanted.