Back to Forecasting Models for Marketing Decisions
Forecasting Models for Marketing Decisions, Emory University
4.2
39 ratings
About this Course
How will customers act in the future? What will demand for our products and services be? How much inventory should we order for the next season? Beyond simply forecasting what customers will do, marketers need to understand how their actions can shape future behavior. In Developing Forecasting Tools with Excel, learners will develop an understanding of the basic components of a forecasting model, how to build their own forecasting models, and how to evaluate the performance of forecasting models. All of this is done using Microsoft Excel, ensuring that learners can take their skills and apply them to their own business problems.
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5 Reviews
By Sourav Kumar Kashyap
•Jun 11, 2018
Not up to the MARK
By Chandrika Bagchi Srivastava
•Sep 20, 2017
The course was quite interactive. However, it needs to be more practical based than theoretical. I feel there should have been more excel learnings to help us learn hands on. But overall,I enjoyed learning
By Daniel Chow
•May 18, 2017
Great! But expect to see more examples through Time Ser
By Jhon Alexis Alvarez Calle
•May 05, 2017
Excelente =)
By Ramprakash R
•Feb 04, 2017
Great insight into Sales forecasting. I liked it
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