Chevron Left
Back to Forecasting Models for Marketing Decisions

Forecasting Models for Marketing Decisions, Emory University

4.3
36 ratings
5 reviews

About this Course

How will customers act in the future? What will demand for our products and services be? How much inventory should we order for the next season? Beyond simply forecasting what customers will do, marketers need to understand how their actions can shape future behavior. In Developing Forecasting Tools with Excel, learners will develop an understanding of the basic components of a forecasting model, how to build their own forecasting models, and how to evaluate the performance of forecasting models. All of this is done using Microsoft Excel, ensuring that learners can take their skills and apply them to their own business problems....
Filter by:

5 Reviews

By Sourav Kumar Kashyap

Jun 11, 2018

Not up to the MARK

By Chandrika Bagchi Srivastava

Sep 20, 2017

The course was quite interactive. However, it needs to be more practical based than theoretical. I feel there should have been more excel learnings to help us learn hands on. But overall,I enjoyed learning

By Daniel Chow

May 18, 2017

Great! But expect to see more examples through Time Ser

By Jhon Alexis Alvarez Calle

May 05, 2017

Excelente =)

By Ramprakash R

Feb 04, 2017

Great insight into Sales forecasting. I liked it