About this Course

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Intermediate Level
Approx. 12 hours to complete
English
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Intermediate Level
Approx. 12 hours to complete
English

Offered by

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Emory University

Syllabus - What you will learn from this course

Week
1

Week 1

2 hours to complete

Basics of Forecasting Models

2 hours to complete
4 videos (Total 33 min), 3 readings, 1 quiz
4 videos
Regression - Based Modeling10m
Examining the Residuals6m
Assessing Forecasting Performance4m
3 readings
Simple Forecasting Model Assignment1h
A Predictive Analytics Primer10m
Nowcasting: A Model for the Future of Marketing10m
1 practice exercise
Module 120m
Week
2

Week 2

5 hours to complete

Customer Analytics: Predicting Individual Customer Behavior

5 hours to complete
6 videos (Total 110 min), 5 readings, 1 quiz
6 videos
Business Decisions Drive Customer Choices9m
Illustrating Customer Acquisition in Excel11m
Timing Models in Marketing10m
Model for Retention Excel Demonstration29m
Kiwi Bubbles Exercise Excel Demonstration39m
5 readings
Read This First10m
Leveraging Customer Analytics: The Insurance Industry30m
Companies still struggle to unlock customer data analytics insight10m
Retention Exercise Instructions1h
Kiwi Bubbles Instructions1h
1 practice exercise
Module 220m
Week
3

Week 3

1 hour to complete

Managing Customer Equity: Linking Customer Analytics to Customer Value

1 hour to complete
4 videos (Total 40 min), 2 readings
4 videos
Acquisition, Retention, & Market Value11m
Customer Valuation8m
Marketing to New & Current Customers9m
2 readings
What You Should Know About Customer Success Technology10m
Online Communities Foster Customer Loyalty10m
Week
4

Week 4

3 hours to complete

Marketing Mix Modeling

3 hours to complete
4 readings
4 readings
Marketing Mix Modeling15m
Instructions for Exercise30m
Instructions for Exercise30m
Instructions for Exercise30m
2 practice exercises
Conducting Exploratory Analysis Quiz10m
Building a Marketing Mix Model Quiz8m

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About the Foundations of Marketing Analytics Specialization

Foundations of Marketing Analytics

Frequently Asked Questions

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