About this Specialization

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In this specialization you will learn how to: • Find, extract, organize and describe data to support business decisions • Identify, quantify and interpret relationships between variables • Derive customer insights from your data • Develop spreadsheet models to analyze data, evaluate risk and optimize business decisions • Present and justify a course of action to management The capstone project will give you an opportunity to apply what has been covered in the specialization to solve a marketing analytics problem.
Shareable Certificate
Earn a Certificate upon completion
100% online courses
Start instantly and learn at your own schedule.
Coursera Labs
Includes hands on learning projects.
Learn more about Coursera Labs External Link
Flexible Schedule
Set and maintain flexible deadlines.
Intermediate Level
Approximately 7 months to complete
Suggested pace of 2 hours/week
English
Shareable Certificate
Earn a Certificate upon completion
100% online courses
Start instantly and learn at your own schedule.
Coursera Labs
Includes hands on learning projects.
Learn more about Coursera Labs External Link
Flexible Schedule
Set and maintain flexible deadlines.
Intermediate Level
Approximately 7 months to complete
Suggested pace of 2 hours/week
English

How the Specialization Works

Take Courses

A Coursera Specialization is a series of courses that helps you master a skill. To begin, enroll in the Specialization directly, or review its courses and choose the one you'd like to start with. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. It’s okay to complete just one course — you can pause your learning or end your subscription at any time. Visit your learner dashboard to track your course enrollments and your progress.

Hands-on Project

Every Specialization includes a hands-on project. You'll need to successfully finish the project(s) to complete the Specialization and earn your certificate. If the Specialization includes a separate course for the hands-on project, you'll need to finish each of the other courses before you can start it.

Earn a Certificate

When you finish every course and complete the hands-on project, you'll earn a Certificate that you can share with prospective employers and your professional network.

There are 6 Courses in this Specialization

Course1

Course 1

Meaningful Marketing Insights

4.2
stars
240 ratings
Course2

Course 2

Managing Uncertainty in Marketing Analytics

4.3
stars
64 ratings
Course3

Course 3

Forecasting Models for Marketing Decisions

4.3
stars
72 ratings
Course4

Course 4

Survey analysis to Gain Marketing Insights

4.5
stars
102 ratings

Offered by

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Emory University

Frequently Asked Questions

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