Emory University
Foundations of Marketing Analytics Specialization
Emory University

Foundations of Marketing Analytics Specialization

Inform Decision Making with Marketing Analytics. Leverage data and analytics to drive managerial decisions and marketing strategy

Taught in English

Some content may not be translated

David Schweidel

Instructor: David Schweidel

20,995 already enrolled

Included with Coursera Plus

Specialization - 6 course series

Get in-depth knowledge of a subject

4.3

(357 reviews)

Intermediate level
Some related experience required
1 month at 10 hours a week
Flexible schedule
Learn at your own pace

Details to know

Shareable certificate

Add to your LinkedIn profile

Specialization - 6 course series

Get in-depth knowledge of a subject

4.3

(357 reviews)

Intermediate level
Some related experience required
1 month at 10 hours a week
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

Placeholder

Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from Emory University
Placeholder
Placeholder

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV

Share it on social media and in your performance review

Placeholder

Specialization - 6 course series

Meaningful Marketing Insights

Course 110 hours4.3 (277 ratings)

What you'll learn

Managing Uncertainty in Marketing Analytics

Course 210 hours4.3 (68 ratings)

What you'll learn

Skills you'll gain

Category: Basic Descriptive Statistics
Category: Data Analysis
Category: Microsoft Excel
Category: Marketing

Forecasting Models for Marketing Decisions

Course 311 hours4.4 (76 ratings)

What you'll learn

Survey analysis to Gain Marketing Insights

Course 45 hours4.5 (118 ratings)

What you'll learn

Introduction to Social Media Analytics

Course 59 hours4.3 (105 ratings)

What you'll learn

Marketing Analytics Capstone Project

Course 611 hours4.5 (28 ratings)

What you'll learn

Instructor

David Schweidel
Emory University
6 Courses62,966 learners

Offered by

Why people choose Coursera for their career

Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

New to Marketing? Start here.

Placeholder

Open new doors with Coursera Plus

Unlimited access to 7,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription

Advance your career with an online degree

Earn a degree from world-class universities - 100% online

Join over 3,400 global companies that choose Coursera for Business

Upskill your employees to excel in the digital economy

Frequently asked questions