About this Specialization
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100% online courses

Start instantly and learn at your own schedule.

Flexible Schedule

Set and maintain flexible deadlines.

Intermediate Level

Approx. 6 months to complete

Suggested 4 hours/week

English

Subtitles: English, Portuguese (Brazilian)

Skills you will gain

Basic Descriptive StatisticsMarket SegmentationMicrosoft ExcelMarketing

100% online courses

Start instantly and learn at your own schedule.

Flexible Schedule

Set and maintain flexible deadlines.

Intermediate Level

Approx. 6 months to complete

Suggested 4 hours/week

English

Subtitles: English, Portuguese (Brazilian)

How the Specialization Works

Take Courses

A Coursera Specialization is a series of courses that helps you master a skill. To begin, enroll in the Specialization directly, or review its courses and choose the one you'd like to start with. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. It’s okay to complete just one course — you can pause your learning or end your subscription at any time. Visit your learner dashboard to track your course enrollments and your progress.

Hands-on Project

Every Specialization includes a hands-on project. You'll need to successfully finish the project(s) to complete the Specialization and earn your certificate. If the Specialization includes a separate course for the hands-on project, you'll need to finish each of the other courses before you can start it.

Earn a Certificate

When you finish every course and complete the hands-on project, you'll earn a Certificate that you can share with prospective employers and your professional network.

how it works

There are 6 Courses in this Specialization

Course1

Meaningful Marketing Insights

4.4
138 ratings
33 reviews
Course2

Managing Uncertainty in Marketing Analytics

4.3
40 ratings
5 reviews
Course3

Forecasting Models for Marketing Decisions

4.3
46 ratings
5 reviews
Course4

Survey analysis to Gain Marketing Insights

4.4
40 ratings
4 reviews

Instructor

Avatar

David Schweidel

Associate Professor of Marketing
Goizueta Business School

About Emory University

Emory University, located in Atlanta, Georgia, is one of the world's leading research universities. Its mission is to create, preserve, teach and apply knowledge in the service of humanity....

Frequently Asked Questions

  • Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate, or you can audit it to view the course materials for free. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. Visit your learner dashboard to track your progress.

  • This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.

  • Courses are designed to be self-paced.

  • This specialization is designed for learners that are familiar with business and marketing concepts, as well as have some experience with statistics.

  • It is recommended, but not required, that learners complete courses in the order in which they are presented, as some content builds off of previous concepts.

  • Emory University and Coursera are offering a Certificate of Completion for this specialization. This does not include academic credit at Emory University. If interested in other learning opportunities with the Goizueta Business School, go to http://goizueta.emory.edu to learn about Executive Education classes and degree programs.

  • After taking this specialization, the learner will be able to apply for marketing analytics and insight roles that require data analysis; be familiar with techniques to summarize and describe data; analyze survey data by identifying key themes and customer segments; use Excel to build interactive decision support tools; and build statistical models to forecast customer behavior.

More questions? Visit the Learner Help Center.