I think this course is much better than the Digital Media and Marketing Principles course. It gives us the opportunity to create our own digital marketing strategies and the reasons behind our choices
great course gave a whole new insight on this part of the course I will highly recommend to others . the instructor teach it very clearly and the examples are really applicable. Learned a lot from it!
By Rishabh G•
I do not understand that even after completing the entire 6 courses i Specialization, I am unable to access the Capstone. And there is no help available at all.
Rest of the things are good in the course. Excellent faculty and material.
Suggestion: we should add as an activity- A blog/article writing to be published on Coursera page.
Hands-on exercise is must for a website. Eg. Design and run a campaign.
By Andrew O•
The course is out of date. Some of the sites no longer exist or in the form they mention (i.e. Digg, delicious). In the specialization this instructor and the last are probably my least favorite. They are a bit dry. In particular this one says "according to the book" a lot rather than speaking from authority. On the whole it covers the material but I struggled to stay engaged unlike the first one.
Unlike the previous courses within this Digital Marketing Specialization, this one seemed more "superficial" in terms of concepts and, specially, of materials provided: presentation videos and slides covered only the essential topics and were often repetitive. Considering this is the last step to the Capstone Project, I had greater expectations for it.
By Zeynep A K•
Although better than the previous course, it still was not very insightful. I wanted to know the components of the Integrated plan and not how someone was successful. Majority of the class was just copy from Stokes book. You can take that book and learn it yourself. The style of teaching does not really challenge or give insight.
By Chris F•
Feels a bit outdated at parts.
Also, it could be a good idea to add examples and images which can help to further understand specific ideas and concepts. This was basically done only in week 4, but the first 3 weeks do lack this type of comprehensive and practical support of how Digital Channels can be used in real life examples.
By Kashtan H•
The materials were interesting, but somehow I just could not relate to the professor's style of lecturing. Also the assignments were based on a case just too American for someone outsider like me. It took me days to even comprehend the whole case scenario, how the things work etc. It was too alien and not a global case.
By Tomasz W•
OUT-DATED, sources even from 2012? Dear lord its digital media course, materials should be maxed 2 years old and then they would be considered as too old even. Took it as a part of specialization - rest of courses by other teachers are updated and interesting - sadly not the ones from Mr. Yao
By Tal M•
Overall knowledge and info - very good.
My only problem was that I literally had to decode the teacher into what really matters and what should I actually pay attention to and use in practice. Due to that, it was hard to pass the course and enjoy it.
This course content and materials had several discrepancies as did the quizzes. This material feels outdated and that nobody has sat through the course videos and audited them by comparing to the PDF outlines, peer reviewed assignments and quizzes.
By Reynaldo G•
The final assignment difficulty is above the level of the instruction given by the instructor. Other coursera courses apply a different methodology, they teach you with examples then you apply those examples in the final assignment
By Ross B•
It´s a good overview of digital media strategies. The mobile marketing section lacks relevance as it´s simply related to standard digital channels. The case studies also need to be updated to reflect a post Covid 19 world.
By Bhushan P•
While the course was very helpful, all the instructor did was read off the slides without adding any key inputs or experiences unlike the other instructors in this course (Prof. Hartman and Rindfleisch).
By marcela g•
The course was taken almost literally from the text book Emarketing by Rob Stokes, so the input given by the teacher was not quite relevant. Although the text book was an excellent tool.
By Michael T•
Great content, poor system. Low attendance made completing assignments frustrating. Waiting for people to submit assignments / grade my assignments really took away from the learning.
By Evgeny B•
This course has more interesting material than the previous one (Landscape) but again, the assignments are based on theoretical essays than on practical tasks (case analysis etc).
By Michael T•
Excellent course content, but it needs to update given all the advances in digital marketing over the past 2 years. Professor Clifton was excellent and provided many examples.
By Nelson D C G•
The course depended in big proportion of the material of Rob Stokes. It's OK to make the process as Stokes suggest but I think you can put more of yourself.
By Garima G•
The course material could have been better....Instructor was just reading out content, more practical example and case studies could be a part of content.
By C K L•
It is very basic and boring. Really you can spend 5 min Googling the things you learn on this course.
By Carlos M•
it is a pity that the professor just reads the text when presenting...
By dulce m d•
El curso me pareció un poco lento y es mas para principiantes
By Jaime R•
Good but less depth than the rest of the specialization
By Mohammad A S•
Very Basic for a management student/professional.
By serge d•
Really not at the level of the other lessons.
By Mohamed D•
It's much better than the previous course..