Back to Models & Frameworks to Support Sales Planning
Models & Frameworks to Support Sales Planning , Fundação Instituto de Administração
4.5
13 ratings
About this Course
Welcome to Course 3 - Models & Frameworks to Support Sales Planning – In this course, you’ll go through a conceptual approach to selling models and frameworks.
As a primary learning outcome of this course, we emphasize the improvement in the analytical competencies and skills to develop sales planning and management. And the learning process goes through the application of the models and frameworks that contribute to supporting these processes.
This course is aimed at professionals who seek improvement in conceptual support to the sales planning process, especially with an emphasis on applying selling models and frameworks methodology.
At this point of the Strategic Sales Management specialization, you have an excellent understanding of the integration of sales planning to the strategy of the company. You also have a vision of major prescriptions and recommendations to support this integration, and proceed to strategic sales planning by applying intelligence analysis.
Now, in this course, selling models and frameworks will be discussed, from a conceptual standpoint to add methodological structure into the sales planning process. Therefore, throughout the modules of this course, the subjects discussed will include topics of sales management (module 1), the selling models and frameworks (module 2) that support sales planning, which relates to the hard skills that may be applied.
In the third module of this course, soft skills are brought to the discussion, since they comprise an essential component because sales functions include many aspects of the human interactions.
Please follow the steps of the course, and for academic objectives, we would recommend you to do it in the sequence of modules proposed, though you may take them in a different order.
We look forward to having you during the course modules and lessons.
Filter by:
3 Reviews
By ARFAN AHMED SHOUROV
•Feb 07, 2019
Very good modules for enhance selling skills
By Ahmed Adel Soliman
•Oct 18, 2018
Great Module and full of new learning materials
By Ana Paula Rodrigues Bigois
•May 17, 2018
Dear All, course ontent was very relevant, but the peer assignment very confusing. Thanks for the attention.
Coursera provides universal access to the world’s best education,
partnering with top universities and organizations to offer courses online.
© 2019 Coursera Inc. All rights reserved.
