About this Course
4.6
9 ratings
2 reviews
Specialization
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100% online

Start instantly and learn at your own schedule.
Flexible deadlines

Flexible deadlines

Reset deadlines in accordance to your schedule.
Intermediate Level

Intermediate Level

Hours to complete

Approx. 19 hours to complete

Suggested: 4 weeks to finish the Course | 2.2 to 4.0 hours/week...
Available languages

English

Subtitles: English...
Specialization
100% online

100% online

Start instantly and learn at your own schedule.
Flexible deadlines

Flexible deadlines

Reset deadlines in accordance to your schedule.
Intermediate Level

Intermediate Level

Hours to complete

Approx. 19 hours to complete

Suggested: 4 weeks to finish the Course | 2.2 to 4.0 hours/week...
Available languages

English

Subtitles: English...

Syllabus - What you will learn from this course

Week
1
Hours to complete
5 hours to complete

Module 1 - Sales Management

Sales Management module: The discussions of this module are about an overview of the sales functions from a processes management standpoint. Therefore, the module is about discussing sales management functions, which includes the operational variables that apply to support sales management; the accounts management; the role of the leadership; training processes; resources allocation; performance management; and post-sales processes. These processes are discussed to assess the sales management functions with an integrative view. Then, the discussions provide a conceptual basis for the next module, which is dedicated to the models and frameworks that contribute to the sales planning and management processes. Primary learning outcome of this module focus on the assimilation of the knowledge regarding the sales functions, the processes involved, and how to analyze them to support the next step, which is to use structured methods to develop the sales plan. ...
Reading
10 videos (Total 67 min), 14 readings, 7 quizzes
Video10 videos
Video 1 - Planning your sales: Operational variables4m
Video 1 - Key Account Management: Structuring Sales to Manage Special Customers - Part 17m
Video 2 - Key Account Management: Structuring Sales to Manage Special Customers - Part 24m
Video 1 - The Leadership Role in Sales6m
Video 1 - The Strategizer: Episode 108m
Video 1 - Resource Allocation7m
Video 1 - Performance Management7m
Video 1 - Post-sales Framework7m
Video 2 - Closing Module 1: Sales Management3m
Reading14 readings
Planning your sales: Operational variables10m
How to Succeed at Key Account Management10m
Account Management - Art or Science? - Jonathan Byrnes. Harvard Business School10m
The Flaw in Customer Lifetime Value10m
Key Account Management10m
The 7 Attributes of the Most Effective Sales Leaders10m
Looking beyond technology to drive sales operations10m
Getting more from your training programs10m
BCG Classics Revisited: The Growth Share Matrix10m
Selling Power Magazine - 500 Largest Sales Forces in 2016.10m
The Ultimate Guide to Sales Metrics: What to Track, How to Track It & Why10m
Infographic: Customer acquisition vs. retention costs10m
Relationship Selling May Feel Good But It Doesn’t Really Work10m
Selling is not about relationships10m
Quiz7 practice exercises
Practice quiz: Sales Operational Variables: Sales Force, Territories, Customers, Accounts4m
Practice quiz: Key Account Management14m
Practice quiz: Leadership in sales6m
Practice quiz: Sales training4m
Practice quiz: Resource allocation in sales10m
Practice quiz: Performance management8m
Graded quiz: Sales Management45m
Week
2
Hours to complete
4 hours to complete

Module 2 - Selling Models and Frameworks

Welcome to module 2 – Selling Models and Frameworks. This module is about how to implement the sales plan, through the application of models and frameworks that enable the analyses and processes that contribute to the planning and management functions of sales. As the nature of sales functions, considering them as a non-exact science, sales planning can be developed by many different approaches. Some of the methods follow structured recommendations and prescriptions, and these methods are referred in this module as models or frameworks. We discuss them in this module, and the primary learning outcome is to know how to apply each of them, by remembering and understanding their structure, the prescriptions, and the recommendations. ...
Reading
11 videos (Total 60 min), 12 readings, 6 quizzes
Video11 videos
Video 1 - Customer Centric Model4m
Video 1 - PSS Model (Professional Selling Skills)6m
Video 2: PSS – Presentation & Objections handling5m
Video 3 - PSS - Closing3m
Video 1 - Relationship Selling Model4m
Video 1 - SPIN Selling P13m
Video 2 - SPIN Selling P25m
Video 1 -The three stages of a Sales call10m
Video 1 - Conceptual Selling - Miller-Heiman Model6m
Video 2 - Closing Module 2: Selling Models and Frameworks4m
Reading12 readings
Developing Loyal Customers With a Value-Adding Sales Force: Examining Customer Satisfaction and the Perceived Credibility of Consultative Salespeople10m
Customer-Centric Model10m
Professional Selling Skills | PSS - Xerox Proprietary Selling Model: Brief Notes and Examples on Key PSS Concepts10m
Who Duplicates Success Better Than Xerox?10m
5 Amazing Ways to Build Rapport During B2B Sales Calls10m
Three Basic Ways to Build Rapport with Customers - Selling Power Magazine Editors10m
Spin Selling - A Summary. Selling & Persuasion Techniques.10m
If you are not SPIN selling is time to start.10m
Help for your pre-call prep - Heather Baldwin. Selling Power Magazine.10m
Analysis leads to action - Malcom Fleschner. Selling Power Magazine.10m
7 Popular Sales Methodologies Summarized10m
Reviewing Basics of Conceptual Selling10m
Quiz6 practice exercises
Practice quiz: Consultative Selling Model8m
Practice quiz: Professional Selling Model - PSS14m
Practice quiz: Relationship Selling Model4m
Practice quiz: SPIN Selling8m
Practice quiz: The 3 Stages of a Sales Call4m
Assignment quiz: Selling Models and Frameworks30m
Week
3
Hours to complete
4 hours to complete

module 3 - Soft Skills

Soft Skills module: In this module, the focus is on providing a different set of methods that complement the methods presented so far in the current Course 3. As discussed in the first two modules, most of the concepts are related to prescriptions and recommendations that may be considered as hard skills, as they present a structured approach to conduct the development of the sales planning and management processes.In this module, we provide recommendations of soft skills, which are crucial in the negotiation process and also in the communication with potential customers. The primary learning outcome of this module, therefore, is to improve the potential of sales by adding the soft skills side of expertise. ...
Reading
10 videos (Total 59 min), 10 readings, 5 quizzes
Video10 videos
Video 2 - Influence and Sales4m
Video 3 - Body Language5m
Video 4 - NLP Topics5m
Video 1 - Physiological variables and how thay affect Sales7m
Video 2 - Psychological variables and how they affect Sales6m
Video 1 - Customer Engagement4m
Video 1 - The Strategizer: Episode 11 - Interview with Flávia Muraro6m
Video 1 - Sales Closing7m
Video 2 - Closing Module 3: Soft Skills5m
Reading10 readings
Cognitive Bias and communication10m
Influence and Sales10m
Body Language10m
NLP Topics10m
Physiological variables and how they affect Sales10m
Psychological variables and how they affect Sales10m
B2Bs' Customer Base at Risk10m
Top five sales negotiations mistakes10m
Close the Sale: Techniques10m
Why sales reps talk too much10m
Quiz5 practice exercises
Practice quiz: Communications8m
Practice quiz: Physiological & Psychological Aspects6m
Practice quiz: Customer Engagement6m
Practice quiz: Negotitation4m
Graded quiz: Soft Skills35m
Week
4
Hours to complete
3 hours to complete

Module 4 - Strategic Sales Management In Action – the journey goes on

Welcome to Strategic Sales Management In Action – Module 4. This module serves as a guideline to develop the final assignment of Course 3: Models & Frameworks to Support Sales Planning. In this assignment, the challenge is to analyze a business context and use it as a reference to develop the assignment by the application of the concepts discussed in Course 3. You’ll follow the assignment guidelines, develop the analyses and provide your insights from the outcomes of your analysis. You’ll have two opportunities to test your learning process, the first one is by developing your assignment, and the second one is by reviewing a peer’s assignment....
Reading
2 videos (Total 16 min), 1 quiz
Video2 videos
Video 2 - Course 3: Assignment developing process7m

Instructors

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Nelson Yoshida

Ph.D., MBA, B.Eng.
FIA Profuturo – Futures Studies Program
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Samantha Mazzero

MSc, MBA, BS Math
FIA Profuturo – Futures Studies Program
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Edson Ito

Specialist Professor
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Cesar Rodrigues

Specialist Professor

About Fundação Instituto de Administração

A FIA está entre as 3 melhores escolas de negócios do país e no grupo das 55 melhores do mundo, no ranking do Financial Times. Trabalhamos ininterruptamente na geração de conhecimento aplicado e de novas práticas de excelência na Administração. Atuando nas áreas da Consultoria, Educação Executiva e Pesquisa, em 2016, a FIA foi reconhecida/premiada como a melhor instituição com soluções voltadas a Educação Executiva, pela conceituada revista The New Economy....

About the Strategic Sales Management Specialization

This Specialization is intended for sales professionals who seek to improve their sales planning and management competencies and skills. Through five courses, you will cover Effective Sales overview, Sales Strategy, Models and Frameworks to Support Sales Planning, Sales & Marketing Alignment, and you will develop a Final Project. By the end of this specialization, you'll have improved your knowledge, competencies, and skills regarding the sales planning process. And you will be able to apply the concepts integrating the sales planning process to the strategy of the company, by bridging the gap between strategy and sales. The potential for value creation through the sales functions will be increased at the end of the Specialization....
Strategic Sales Management

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

More questions? Visit the Learner Help Center.