Fundação Instituto de Administração

Sales & Marketing Alignment

This course is part of Strategic Sales Management Specialization

Taught in English

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Cesar Rodrigues

Instructor: Cesar Rodrigues

6,869 already enrolled

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Course

Gain insight into a topic and learn the fundamentals

4.6

(75 reviews)

Intermediate level
Some related experience required
15 hours (approximately)
Flexible schedule
Learn at your own pace

Details to know

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Assessments

13 quizzes

Course

Gain insight into a topic and learn the fundamentals

4.6

(75 reviews)

Intermediate level
Some related experience required
15 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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This course is part of the Strategic Sales Management Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
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There are 4 modules in this course

This module is aimed to deepen the discussion regarding marketing and strategy concepts. And these concepts play a critical role in the sales planning and management functions. A company's managers can perform this role smoothly; another company's managers may have limitations in this process. In the latter case, marketing and sales functions will be misaligned, which reduces the company's value creation potential through the sales. Therefore, this module initiates Course 4 with focus on the marketing foundations that relate to sales. The module's primary learning outcomes are - Improved understanding of the foundations of marketing and how they interact with sales; identify the interactions between marketing related variables and the sales functions; and improved knowledge and skills to support marketing planning through the sales team contributions in product development, pricing, place, and promotions.

What's included

11 videos12 readings6 quizzes

Welcome to Sales & Marketing Harmonization module. The learning outcomes of this module are - Deeper awareness and understanding of the typical conflicts between marketing and sales; depicting the roots of the conflicts to support more accurate analyses to address them, and integrating the recommendations and prescriptions applicable to mitigate the conflicts' effects or to prevent them from occurring. In this module, you'll go further on the conceptual basis to improve the potential of value creation through the sales functions, by strengthening the cohesion of marketing and sales functions.

What's included

5 videos4 readings3 quizzes

Welcome to A Checklist on Sales & Marketing Alignment Module. This module's learning outcomes are - Deepen the knowledge of sales & marketing alignment and business success, identifying the level of alignment and what are the gaps to be filled, and analyzing what to do to and implementing the actions to align sales and marketing. By the end of the module, you'll be able to do a critical analysis of the major issues between sales and marketing, identify the roots of the problems, and design alternative approaches to implement to mitigate the consequences and strengthen sales and marketing alignment.

What's included

9 videos7 readings4 quizzes

Welcome to Applying Sales & Marketing Alignment Module. In this module, you'll develop a final assignment on the topics regarding sales & marketing alignment. And you'll do it on a real-life business case. The instructions for the final assignment bring the business case; the questions prompts to develop the analyses and the peer-review rubrics that you'll apply to evaluate another Learner's assignment. The primary learning outcome of this module is the design of actions and recommendations that support the alignment of sales & marketing.

What's included

4 videos4 readings1 peer review

Instructor

Instructor ratings
4.7 (19 ratings)
Cesar Rodrigues
Fundação Instituto de Administração
3 Courses27,083 learners

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4.6

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