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Learner Reviews & Feedback for Sales & Marketing Alignment by Fundação Instituto de Administração

4.5
stars
26 ratings
5 reviews

About the Course

Welcome to Course 4 – Sales & Marketing Alignment. This course focus on what is considered by most academics and practitioners as the biggest challenge that sales professionals have to face. As we discussed in Course 1 – Effective Sales, strategy, and sales must be integrated to support a high potential for value creation through the sales functions. We also mentioned that strategy and sales integration can be supported by marketing functions. The discussions then went through sales strategy supported by intelligence analysis (Course 2), sales models and frameworks to support sales planning (Course 3). By the consequence, at this point of this specialization, you are in a good position to go further in the sales planning and management functions. And this is the moment to tackle one of the biggest challenges that most sales professionals must address with diligence – Sales & Marketing Alignment. The primary learning outcome of this course is to prepare you to apply concepts to support this alignment, with prescriptions and recommendations that contribute to improving the alignment. The improvement in the knowledge, competencies, and skills regarding sales & marketing alignment will contribute to increasing the potential for value creation from a strategic sales planning approach....

Top reviews

SI

May 11, 2020

i really enjoyed this course because the content of this course was very much relevant and same as real time situations we face or feel as being into sales profile.

EH

Jul 31, 2018

Excellent material. Well presented. Comprehensive.

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1 - 5 of 5 Reviews for Sales & Marketing Alignment

By RAKHEE S

May 27, 2020

Hi ,

Thoroughly enjoyed the course .Moderator -Cesar Rodrigues was excellent and too good in explaining clearly all the theories ,excellent study material which will be very helpful for my current profession.

I am glad to complete the module through this online university and it has given me further motivation to take up additional course which will enhance my skills I am looking forward for same will also inform other to take up courses from Coursea.

Best Regards

Rakhee Sharma.

.

By S M A I

May 11, 2020

i really enjoyed this course because the content of this course was very much relevant and same as real time situations we face or feel as being into sales profile.

By Eric H

Jul 31, 2018

Excellent material. Well presented. Comprehensive.

By Shawn C

May 06, 2020

With detailed knowledges on Marketing, clarify the basic and advanced tools for integration of Sales & Marketing alignment

By Ritesh K

Mar 22, 2019

good to understand both side of saales and marketing and the possible way to manage this,