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Cracking the Creativity Code: Discovering Ideas, Technion - Israel Institute of Technology

194 ratings
59 reviews

About this Course

Skill at discovering new ideas, and delivering them, may be one of the most important practical job skills, in today’s and tomorrow’s job market. Creativity is an acquired skill, one that improves with practice. This course aims to empower individuals who believe they have lost their innate creativity, because they, their employers or teachers prefer the three R's: replication, repetition and rote, to innovation. We show how to re-ignite rusty creative powers. During this course, you will learn proven tools, frameworks and concepts useful for discovery– generating an endless stream of new ideas implementing at least some of those ideas with skill and persistence, based on books and articles written by the instructors. In the first part of the course, you will learn a proven structured method for generating and implementing world-changing ideas known as ‘Zoom in, Zoom out, Zoom in’ that makes creativity more accessible to everyone. In the following weeks, you will learn practical proven tools useful for delivering ideas by employing the basic principles of business and management. You will practice the method, use it to tackle challenging real-world needs and produce a 2-3 minutes video presenting your idea. Course Learning Outcomes On successfully completing this four-week course, you will be able to: - Manage a process to generate an unending stream of creative ideas - Lead a process of innovation and implement ideas through all phases from discovery to delivery. - Apply creativity to a wide range of strategic management issues. - Solve problems with a high degree of innovation, creative thinking and risk taking. - Use and apply proven structured method for generating and implementing world-changing ideas known as ‘Zoom in, Zoom out, Zoom in’. - Develop and implement an innovation in your own practice. - Identify new and unfamiliar challenges and reflect on these challenges from a creative point of view, action they require and service they provide. - Demonstrate creative problem solving skills for defining, structuring and solving real world operations management problems....

Top reviews


Oct 16, 2016

Creatively inspiring, great content to reflect and practice upon and great innovation spark, thanks to Prof. Shlomo Maital & Arie Ruttenberg for delivering this creative experience and knowledge.


Nov 30, 2016

The lectures were very interesting and full of valuable information. I tried another creativity course and preferred this approach much more. I would recommend this course to anybody.

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59 Reviews

By Karina Lara Ponce de León

Dec 16, 2018

Very good!

By Dmitriy Oksenkrug-Mizengendl

Dec 06, 2018

Seems like all "creative" courses are alike, and this one is no different:

Be creative! Break the rules! Exercise your creativity! *Observe!

And a bunch of case studies and examples of other people being creative.

Bam! I just saved you few hours of a boring mumbling in the videos.

By Dr. Anilkumar Suthar

Sep 23, 2018

Good explanation about how to discovering various ideas


Sep 03, 2018

It improves my understanding of innovation!

By Oben Fobi Franklin

Mar 22, 2018

simple and straughtforward to understand.

By Mayank kumar

Mar 03, 2018

Was insightful with loft of case studies and stories

By Michelle Jarboe

Feb 08, 2018

I highly recommend taking Coursera courses from Technion. The teacher, Shlomo Maital, is a professor at a world class university that helps students think creatively. I also recommend the next classes in this Creativity segment, which help students create a business plan and get personal insights and professional training.

By Muhammad Faizan Siddiqui

Jan 16, 2018

Great course with very enthusiastic instructor!

By Mohamed Mahdi

Sep 02, 2017

one of the best course that i have studied in the field of Entrepreneurship.

By David A. Morales Barrera

Jun 21, 2017

Great course, I recommend it 100%, provided the knowledge I was looking for the systematic method to find and implement my ideas in the field of nanoscience.