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Back to Managing Uncertainty in Marketing Analytics

Managing Uncertainty in Marketing Analytics, Emory University

4.2
37 ratings
•
5 reviews

About this Course

Marketers must make the best decisions based on the information presented to them. Rarely will they have all the information necessary to predict what consumers will do with complete certainty. By incorporating uncertainty into the decisions that they make, they can anticipate a wide range of possible outcomes and recognize the extent of uncertainty on the decisions that they make. In Incorporating Uncertainty into Marketing Decisions, learners will become familiar with different methods to recognize sources of uncertainty that may affect the marketing decisions they ultimately make. We eschew specialized software and provide learners with the foundational knowledge they need to develop sophisticated marketing models in a basic spreadsheet environment. Topics include the development and application of Monte Carlo simulations, and the use of probability distributions to characterize uncertainty....

Top reviews

By JP

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Jun 13, 2017

In one word: USEFUL. And that is a lot these days. I use the concepts (and excel tools) everyday!

By SI

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Jun 05, 2017

Great course with very applicable skills for professional or personal life.

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5 Reviews

By Arjun Singh

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Dec 17, 2018

tough but informative course

By Elena Wood

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Sep 25, 2017

Just as other courses in the series, this course offers hands-on experience with statistical analysis and many opportunities to apply acquired learnings in practice.

By Jairo Jose Nino Perez

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Jun 13, 2017

In one word: USEFUL. And that is a lot these days. I use the concepts (and excel tools) everyday!

By S. Jefferson Davis IV

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Jun 05, 2017

Great course with very applicable skills for professional or personal life.

By Fred Hoyt

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May 19, 2017

I needed a lot more guidance in this course.

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