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Learner Reviews & Feedback for Managing Uncertainty in Marketing Analytics by Emory University

62 ratings

About the Course

Marketers must make the best decisions based on the information presented to them. Rarely will they have all the information necessary to predict what consumers will do with complete certainty. By incorporating uncertainty into the decisions that they make, they can anticipate a wide range of possible outcomes and recognize the extent of uncertainty on the decisions that they make. In Incorporating Uncertainty into Marketing Decisions, learners will become familiar with different methods to recognize sources of uncertainty that may affect the marketing decisions they ultimately make. We eschew specialized software and provide learners with the foundational knowledge they need to develop sophisticated marketing models in a basic spreadsheet environment. Topics include the development and application of Monte Carlo simulations, and the use of probability distributions to characterize uncertainty....

Top reviews


Jun 12, 2017

In one word: USEFUL. And that is a lot these days. I use the concepts (and excel tools) everyday!


Jun 4, 2017

Great course with very applicable skills for professional or personal life.

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