About this Course
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100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Intermediate Level

Approx. 11 hours to complete

Suggested: 3 hours/week...

English

Subtitles: English
User
Learners taking this Course are
  • Marketing Analysts
  • Marketers
  • Data Analysts
  • Data Engineers
  • Data Scientists
User
Learners taking this Course are
  • Marketing Analysts
  • Marketers
  • Data Analysts
  • Data Engineers
  • Data Scientists

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Intermediate Level

Approx. 11 hours to complete

Suggested: 3 hours/week...

English

Subtitles: English

Syllabus - What you will learn from this course

Week
1
2 hours to complete

Randomness and Probability

3 videos (Total 40 min), 2 readings, 1 quiz
3 videos
Applications of Randomness & Probability12m
Assessing the Value of Information14m
2 readings
How Customer Analytics is Speeding the Cure for Parkinson's10m
Data Driven Donor Management1h 24m
1 practice exercise
Module 115m
Week
2
3 hours to complete

Conducting Monte Carlo Simulations in Excel

1 video (Total 33 min), 4 readings, 1 quiz
4 readings
Inventory Exercise for Excel Demonstration10m
Explained: Monte Carlo Simulation10m
How Our 2016 MLB Predictions Work10m
The Advantages of Monte Carlo Simulations10m
Week
3
2 hours to complete

Using Probability Distributions to Model Uncertainty

5 videos (Total 51 min), 1 reading, 1 quiz
5 videos
Properties of Random Variables8m
Steps in Using Probability Functions10m
Normal Distribution & Other Probability Models10m
Warnings in Modeling Uncertainty6m
1 reading
Employee Yield Worksheet1h 10m
1 practice exercise
Module 310m
Week
4
5 hours to complete

Application: Designing Extended Service Warranty Plans

4 videos (Total 58 min), 4 readings, 1 quiz
4 videos
Company Constraints & Decisions6m
Questions to Investigate7m
Extended Service Warranty Excel Exercise34m
4 readings
Should You Get An Extended Warranty?10m
Don't Buy Extended Warranties10m
Designing Extended Warranty Plans - Instructions & Excel Spreadsheet1h 10m
Poisson Distribution Excel Sheet10m
4.3
5 ReviewsChevron Right

Top reviews from Managing Uncertainty in Marketing Analytics

By JPJun 13th 2017

In one word: USEFUL. And that is a lot these days. I use the concepts (and excel tools) everyday!

By SIJun 5th 2017

Great course with very applicable skills for professional or personal life.

Instructor

Avatar

David Schweidel

Associate Professor of Marketing
Goizueta Business School

About Emory University

Emory University, located in Atlanta, Georgia, is one of the world's leading research universities. Its mission is to create, preserve, teach and apply knowledge in the service of humanity....

About the Foundations of Marketing Analytics Specialization

In this specialization you will learn how to: • Find, extract, organize and describe data to support business decisions • Identify, quantify and interpret relationships between variables • Derive customer insights from your data • Develop spreadsheet models to analyze data, evaluate risk and optimize business decisions • Present and justify a course of action to management The capstone project will give you an opportunity to apply what has been covered in the specialization to solve a marketing analytics problem....
Foundations of Marketing Analytics

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

More questions? Visit the Learner Help Center.