About this Course

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Intermediate Level
Approx. 11 hours to complete
English
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Intermediate Level
Approx. 11 hours to complete
English

Offered by

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Emory University

Syllabus - What you will learn from this course

Week
1

Week 1

2 hours to complete

Randomness and Probability

2 hours to complete
3 videos (Total 40 min), 2 readings, 1 quiz
3 videos
Applications of Randomness & Probability12m
Assessing the Value of Information14m
2 readings
How Customer Analytics is Speeding the Cure for Parkinson's10m
Data Driven Donor Management1h 24m
1 practice exercise
Module 115m
Week
2

Week 2

2 hours to complete

Conducting Monte Carlo Simulations in Excel

2 hours to complete
1 video (Total 33 min), 4 readings, 1 quiz
4 readings
Inventory Exercise for Excel Demonstration10m
Explained: Monte Carlo Simulation10m
How Our 2016 MLB Predictions Work10m
The Advantages of Monte Carlo Simulations10m
Week
3

Week 3

3 hours to complete

Using Probability Distributions to Model Uncertainty

3 hours to complete
5 videos (Total 51 min), 1 reading, 1 quiz
5 videos
Properties of Random Variables8m
Steps in Using Probability Functions10m
Normal Distribution & Other Probability Models10m
Warnings in Modeling Uncertainty6m
1 reading
Employee Yield Worksheet1h 10m
1 practice exercise
Module 330m
Week
4

Week 4

4 hours to complete

Application: Designing Extended Service Warranty Plans

4 hours to complete
4 videos (Total 58 min), 4 readings, 1 quiz
4 videos
Company Constraints & Decisions6m
Questions to Investigate7m
Extended Service Warranty Excel Exercise34m
4 readings
Should You Get An Extended Warranty?10m
Don't Buy Extended Warranties10m
Designing Extended Warranty Plans - Instructions & Excel Spreadsheet1h 10m
Poisson Distribution Excel Sheet10m

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About the Foundations of Marketing Analytics Specialization

Foundations of Marketing Analytics

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