About this Course

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Flexible deadlines
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Approx. 11 hours to complete
English
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 11 hours to complete
English

Offered by

Placeholder

Emory University

Syllabus - What you will learn from this course

Week
1

Week 1

1 hour to complete

Marketing Analytics Project Description

1 hour to complete
2 readings
2 readings
Capstone Overview15m
Pre-Readings30m
Week
2

Week 2

4 hours to complete

Exploratory Analysis

4 hours to complete
9 videos (Total 91 min), 2 readings, 1 quiz
9 videos
Meaningful Marketing Insights - Course Goals & Example 2: Performing Arts Centers8m
Meaningful Marketing Insights - Organizing Data10m
Meaningful Marketing Insights - The Motion Picture Industry12m
Meaningful Markting Insights - Excel Analysis of Motion Picture Industry Data13m
Meaningful Marketing Insights - Displaying Conditional Distributions4m
Meaningful Marketing Insights - Analyzing Qualitative Variables3m
Meaningful Marketing Insights - Steps in Constructing Histograms11m
Meaningful Marketing Insights - Common Descriptive Statistics for Quantitative Data14m
2 readings
Activity & Explanation of Review Content45m
Meaningful Marketing Insights - Parts 2 - 340m
Week
3

Week 3

2 hours to complete

Data Preparation and Model Building

2 hours to complete
3 readings
3 readings
Data Preparation Instructions20m
Populating the Template20m
Review Forecasting Models for Marketing Decisions, Parts 1 - 310m
1 practice exercise
Logistic Regression Practice30m
Week
4

Week 4

1 hour to complete

Model Validation and Comparison

1 hour to complete
1 reading
1 reading
Model Validation20m
1 practice exercise
Model Validation5m

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About the Foundations of Marketing Analytics Specialization

Foundations of Marketing Analytics

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