This course is part of the Foundations of Marketing Analytics Specialization

3.8
stars
12 ratings

David Schweidel

2,245 already enrolled

Offered By

Foundations of Marketing Analytics SpecializationEmory University

About this Course

This capstone project will give you an opportunity to apply what we have covered in the Foundations of Marketing Analytics specialization. By the end of this capstone project, you will have conducted exploratory data analysis, examined pairwise relationships among different variables, and developed and tested a predictive model to solve a marketing analytics problem.  It is highly recommended that you complete all courses within the Foundations of Marketing Analytics specialization before starting the capstone course.

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Shareable Certificate

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Course 6 of 6 in the

Foundations of Marketing Analytics Specialization

Approx. 11 hours to complete

English

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Flexible deadlines

Reset deadlines in accordance to your schedule.

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Course 6 of 6 in the

Foundations of Marketing Analytics Specialization

Approx. 11 hours to complete

English

Could your company benefit from training employees on in-demand skills?

Try Coursera for Business

Instructor

David Schweidel

Associate Professor of Marketing

Goizueta Business School

56,550 Learners

6 Courses

Offered by

Emory University

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Syllabus - What you will learn from this course

Week1

Week 1

1 hour to complete

Marketing Analytics Project Description

1 hour to complete

2 readings

Week2

Week 2

4 hours to complete

Exploratory Analysis

4 hours to complete

9 videos (Total 91 min), 2 readings, 1 quiz

9 videos

Meaningful Marketing Insights - Course Objectives & Example 1: Political Advertising11mMeaningful Marketing Insights - Course Goals & Example 2: Performing Arts Centers8mMeaningful Marketing Insights - Organizing Data10mMeaningful Marketing Insights - The Motion Picture Industry12mMeaningful Markting Insights - Excel Analysis of Motion Picture Industry Data13mMeaningful Marketing Insights - Displaying Conditional Distributions4mMeaningful Marketing Insights - Analyzing Qualitative Variables3mMeaningful Marketing Insights - Steps in Constructing Histograms11mMeaningful Marketing Insights - Common Descriptive Statistics for Quantitative Data14m

2 readings

Activity & Explanation of Review Content45mMeaningful Marketing Insights - Parts 2 - 340m

Week3

Week 3

2 hours to complete

Data Preparation and Model Building

While there are many ways to build a classification model, we will focus on using logistic regression, a common tool for marketing problems in which the dependent variable is binary. We will begin by choosing a single predictor variable and then determine which other variables need to be added to our analysis. In this module, we will focus on developing alternative models that all have a single predictor.

2 hours to complete

3 readings

Week4

Week 4

1 hour to complete

Model Validation and Comparison

1 hour to complete

1 reading

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TOP REVIEWS FROM MARKETING ANALYTICS CAPSTONE PROJECT

by SApr 23, 2020

Great course. Amazing content. Incredibly well explained by Professor Schweidel. I have learnt a lot. Thank you!

View all reviews

About the Foundations of Marketing Analytics Specialization

In this specialization you will learn how to:

• Find, extract, organize and describe data to support business decisions • Identify, quantify and interpret relationships between variables • Derive customer insights from your data • Develop spreadsheet models to analyze data, evaluate risk and optimize business decisions • Present and justify a course of action to management The capstone project will give you an opportunity to apply what has been covered in the specialization to solve a marketing analytics problem.

Frequently Asked Questions

When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

More questions? Visit the Learner Help Center.

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Marketing Analytics Capstone Project

About this Course