This capstone project will give you an opportunity to apply what we have covered in the Foundations of Marketing Analytics specialization. By the end of this capstone project, you will have conducted exploratory data analysis, examined pairwise relationships among different variables, and developed and tested a predictive model to solve a marketing analytics problem. It is highly recommended that you complete all courses within the Foundations of Marketing Analytics specialization before starting the capstone course.
This course is part of the Foundations of Marketing Analytics Specialization
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Coursera Labs
Includes hands on learning projects.
Learn more about Coursera Labs Course 6 of 6 in the
Approx. 11 hours to complete
English
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessFlexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Coursera Labs
Includes hands on learning projects.
Learn more about Coursera Labs Course 6 of 6 in the
Approx. 11 hours to complete
English
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessOffered by
Syllabus - What you will learn from this course
1 hour to complete
Marketing Analytics Project Description
1 hour to complete
2 readings
4 hours to complete
Exploratory Analysis
4 hours to complete
9 videos (Total 91 min), 2 readings, 1 quiz
2 hours to complete
Data Preparation and Model Building
2 hours to complete
3 readings
1 hour to complete
Model Validation and Comparison
1 hour to complete
1 reading
Reviews
- 5 stars58.33%
- 4 stars8.33%
- 3 stars8.33%
- 2 stars8.33%
- 1 star16.66%
TOP REVIEWS FROM MARKETING ANALYTICS CAPSTONE PROJECT
by SApr 23, 2020
Great course. Amazing content. Incredibly well explained by Professor Schweidel. I have learnt a lot. Thank you!
About the Foundations of Marketing Analytics Specialization

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