About this Course
4.3
30 ratings
3 reviews
Specialization
100% online

100% online

Start instantly and learn at your own schedule.
Flexible deadlines

Flexible deadlines

Reset deadlines in accordance to your schedule.
Hours to complete

Approx. 5 hours to complete

Suggested: 6 hours/week...
Available languages

English

Subtitles: English
Specialization
100% online

100% online

Start instantly and learn at your own schedule.
Flexible deadlines

Flexible deadlines

Reset deadlines in accordance to your schedule.
Hours to complete

Approx. 5 hours to complete

Suggested: 6 hours/week...
Available languages

English

Subtitles: English

Syllabus - What you will learn from this course

Week
1
Hours to complete
1 hour to complete

Introduction to Factor Analysis

This module will provide readings and discussions to provide an introduction to the topic of Factor Analysis. It is recommended that you complete the Meaningful Marketing Insights course offered by Coursera before taking this course....
Reading
2 videos (Total 20 min), 3 readings, 1 quiz
Video2 videos
Using Factor Analysis to Identify Underlying Constructs - Part 29m
Reading3 readings
Collecting and Reporting Survey Results10m
The Sharing Economy10m
Module 1 "Walk-through"20m
Quiz1 practice exercise
Module 1 Quiz10m
Week
2
Hours to complete
1 hour to complete

Implementing Factor Analysis

This module will provide lectures and exercises that will inform students on how to determine the number of factors to consider in your analysis and to evaluate the fit of the data....
Reading
3 videos (Total 29 min), 1 reading, 2 quizzes
Video3 videos
Using Factor Analysis to Identify Underlying Constructs - Part 49m
Using Factor Analysis to Identify Underlying Constructs - Part 59m
Reading1 reading
Module 2 "Walk-through"20m
Quiz2 practice exercises
Practice Quiz - Module 215m
Module 2 Quiz10m
Week
3
Hours to complete
2 hours to complete

Customer Segmentation

This module will introduce components of customer segmentation to students. Students will use this knowledge to be able to analyze data and make more informed business decisions....
Reading
3 videos (Total 42 min), 4 readings, 2 quizzes
Video3 videos
Customer Segmentation - Part 210m
Customer Segmentation - Part 315m
Reading4 readings
In Retail, Profiling for Profit10m
Delta Changes SkyMiles to Require Minimum Spend10m
Starbucks in changing its rewards program, and people are not happy about it10m
Module 3 "Walk-through"20m
Quiz2 practice exercises
Practice Quiz - Module 315m
Module 35m
Week
4
Hours to complete
1 hour to complete

Perceptual Maps

This module will explain and describe perceptual maps. Students will be able to create perceptual maps and also analyze data from perceptual maps....
Reading
2 videos (Total 22 min), 2 readings
Video2 videos
Building Perceptual Maps - Part 29m
Reading2 readings
A Better Way to Map Brand Strategy:10m
Five Steps to Change the Perception of Your Brand10m
4.3
3 ReviewsChevron Right

Top Reviews

By EWDec 6th 2017

Great course, with a much broader content than reflected in the title, allowing to gain insight by using regression analysis of survey data.

Instructor

Avatar

David Schweidel

Associate Professor of Marketing
Goizueta Business School

About Emory University

Emory University, located in Atlanta, Georgia, is one of the world's leading research universities. Its mission is to create, preserve, teach and apply knowledge in the service of humanity....

About the Foundations of Marketing Analytics Specialization

In this specialization you will learn how to: • Find, extract, organize and describe data to support business decisions • Identify, quantify and interpret relationships between variables • Derive customer insights from your data • Develop spreadsheet models to analyze data, evaluate risk and optimize business decisions • Present and justify a course of action to management The capstone project will give you an opportunity to apply what has been covered in the specialization to solve a marketing analytics problem....
Foundations of Marketing Analytics

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

More questions? Visit the Learner Help Center.