About this Course

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Learner Career Outcomes

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got a tangible career benefit from this course

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Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 5 hours to complete
English

Learner Career Outcomes

50%

got a tangible career benefit from this course

50%

got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 5 hours to complete
English

Offered by

Placeholder

Emory University

Syllabus - What you will learn from this course

Week
1

Week 1

1 hour to complete

Introduction to Factor Analysis

1 hour to complete
2 videos (Total 20 min), 3 readings, 1 quiz
2 videos
Using Factor Analysis to Identify Underlying Constructs - Part 29m
3 readings
Collecting and Reporting Survey Results10m
The Sharing Economy10m
Module 1 "Walk-through"20m
1 practice exercise
Module 1 Quiz10m
Week
2

Week 2

1 hour to complete

Implementing Factor Analysis

1 hour to complete
3 videos (Total 29 min), 1 reading, 2 quizzes
3 videos
Using Factor Analysis to Identify Underlying Constructs - Part 49m
Using Factor Analysis to Identify Underlying Constructs - Part 59m
1 reading
Module 2 "Walk-through"20m
2 practice exercises
Practice Quiz - Module 215m
Module 2 Quiz10m
Week
3

Week 3

2 hours to complete

Customer Segmentation

2 hours to complete
3 videos (Total 42 min), 4 readings, 2 quizzes
3 videos
Customer Segmentation - Part 210m
Customer Segmentation - Part 315m
4 readings
In Retail, Profiling for Profit10m
Delta Changes SkyMiles to Require Minimum Spend10m
Starbucks in changing its rewards program, and people are not happy about it10m
Module 3 "Walk-through"20m
2 practice exercises
Practice Quiz - Module 315m
Module 35m
Week
4

Week 4

1 hour to complete

Perceptual Maps

1 hour to complete
2 videos (Total 22 min), 2 readings
2 videos
Building Perceptual Maps - Part 29m
2 readings
A Better Way to Map Brand Strategy:10m
Five Steps to Change the Perception of Your Brand10m

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About the Foundations of Marketing Analytics Specialization

Foundations of Marketing Analytics

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