Emory University
Survey analysis to Gain Marketing Insights
Emory University

Survey analysis to Gain Marketing Insights

This course is part of Foundations of Marketing Analytics Specialization

Taught in English

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David Schweidel

Instructor: David Schweidel

12,893 already enrolled

Included with Coursera Plus

Course

Gain insight into a topic and learn the fundamentals

4.5

(118 reviews)

5 hours (approximately)
Flexible schedule
Learn at your own pace

Details to know

Shareable certificate

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Assessments

5 quizzes

Course

Gain insight into a topic and learn the fundamentals

4.5

(118 reviews)

5 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Build your subject-matter expertise

This course is part of the Foundations of Marketing Analytics Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
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There are 4 modules in this course

This module will provide readings and discussions to provide an introduction to the topic of Factor Analysis. It is recommended that you complete the Meaningful Marketing Insights course offered by Coursera before taking this course.

What's included

2 videos3 readings1 quiz1 discussion prompt

This module will provide lectures and exercises that will inform students on how to determine the number of factors to consider in your analysis and to evaluate the fit of the data.

What's included

3 videos1 reading2 quizzes

This module will introduce components of customer segmentation to students. Students will use this knowledge to be able to analyze data and make more informed business decisions.

What's included

3 videos4 readings2 quizzes1 discussion prompt

This module will explain and describe perceptual maps. Students will be able to create perceptual maps and also analyze data from perceptual maps.

What's included

2 videos2 readings1 discussion prompt

Instructor

Instructor ratings
4.5 (13 ratings)
David Schweidel
Emory University
6 Courses62,939 learners

Offered by

Recommended if you're interested in Marketing

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4.5

118 reviews

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SH
5

Reviewed on Nov 14, 2020

AB
5

Reviewed on Dec 14, 2020

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5

Reviewed on Dec 5, 2017

New to Marketing? Start here.

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