With marketers are poised to be the largest users of data within the organization, there is a need to make sense of the variety of consumer data that the organization collects. Surveys, transaction histories and billing records can all provide insight into consumers’ future behavior, provided that they are interpreted correctly. In Introduction to Marketing Analytics, we introduce the tools that learners will need to convert raw data into marketing insights. The included exercises are conducted using Microsoft Excel, ensuring that learners will have the tools they need to extract information from the data available to them. The course provides learners with exposure to essential tools including exploratory data analysis, as well as regression methods that can be used to investigate the impact of marketing activity on aggregate data (e.g., sales) and on individual-level choice data (e.g., brand choices).
This course is part of the Foundations of Marketing Analytics Specialization
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About this Course
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessSkills you will gain
- Basic Descriptive Statistics
- Data Analysis
- Microsoft Excel
- Marketing
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Syllabus - What you will learn from this course
Meet Dr. Schweidel & Course Overview
Exploring your Data with Visualization and Descriptive Statistics, Part 1
Exploring your Data with Visualization and Descriptive Statistics, Part 2
Regression Analysis for Marketing Data
Reviews
- 5 stars56.25%
- 4 stars25.83%
- 3 stars9.58%
- 2 stars2.08%
- 1 star6.25%
TOP REVIEWS FROM MEANINGFUL MARKETING INSIGHTS
Some notions introduced too fast and with little explanations. Overall very interesting and applicable.
well explained. It would be more good if an entirely new worksheet is given for work at the end of course
It was an amazing course. But i found some of the statistical models difficult to understand so needed to go back and review my statistics a bit to grapple with it. Overall, a brilliant course.
Very interesting course with lots of career pertinent information and learning.
About the Foundations of Marketing Analytics Specialization

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