With marketers are poised to be the largest users of data within the organization, there is a need to make sense of the variety of consumer data that the organization collects. Surveys, transaction histories and billing records can all provide insight into consumers’ future behavior, provided that they are interpreted correctly. In Introduction to Marketing Analytics, we introduce the tools that learners will need to convert raw data into marketing insights. The included exercises are conducted using Microsoft Excel, ensuring that learners will have the tools they need to extract information from the data available to them. The course provides learners with exposure to essential tools including exploratory data analysis, as well as regression methods that can be used to investigate the impact of marketing activity on aggregate data (e.g., sales) and on individual-level choice data (e.g., brand choices).
This course is part of the Foundations of Marketing Analytics Specialization
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About this Course
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessSkills you will gain
- Basic Descriptive Statistics
- Data Analysis
- Microsoft Excel
- Marketing
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Syllabus - What you will learn from this course
Meet Dr. Schweidel & Course Overview
Exploring your Data with Visualization and Descriptive Statistics, Part 1
Exploring your Data with Visualization and Descriptive Statistics, Part 2
Regression Analysis for Marketing Data
Reviews
- 5 stars56.06%
- 4 stars25.94%
- 3 stars9.62%
- 2 stars2.09%
- 1 star6.27%
TOP REVIEWS FROM MEANINGFUL MARKETING INSIGHTS
well explained. It would be more good if an entirely new worksheet is given for work at the end of course
Excellent course! Very hands on with right level of theory and application. Prof. Schweidel is obviously an expert in this field.
A quant driven course. Very well explained with lengthy examples and enough practice material.
This course went in depth into some excel functions used for analyzing sales and marketing data, really thought it was useful.
About the Foundations of Marketing Analytics Specialization

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