With marketers are poised to be the largest users of data within the organization, there is a need to make sense of the variety of consumer data that the organization collects. Surveys, transaction histories and billing records can all provide insight into consumers’ future behavior, provided that they are interpreted correctly. In Introduction to Marketing Analytics, we introduce the tools that learners will need to convert raw data into marketing insights. The included exercises are conducted using Microsoft Excel, ensuring that learners will have the tools they need to extract information from the data available to them. The course provides learners with exposure to essential tools including exploratory data analysis, as well as regression methods that can be used to investigate the impact of marketing activity on aggregate data (e.g., sales) and on individual-level choice data (e.g., brand choices).
About this Course
Skills you will gain
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TOP REVIEWS FROM MEANINGFUL MARKETING INSIGHTS
Great content. The hands-on approach and the use of actual tools with basic software are just great.
One of the best courses on analytics. You will use excel, real data, and your own insights. It's a package.
Very useful. I highly recommend it. Great Excel exercises, many ways to practice it and learn it.
Professor Schweidel is remarkable and makes complicated topics clear and easy!
A quant driven course. Very well explained with lengthy examples and enough practice material.
About the Foundations of Marketing Analytics Specialization
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