With marketers are poised to be the largest users of data within the organization, there is a need to make sense of the variety of consumer data that the organization collects. Surveys, transaction histories and billing records can all provide insight into consumers’ future behavior, provided that they are interpreted correctly. In Introduction to Marketing Analytics, we introduce the tools that learners will need to convert raw data into marketing insights. The included exercises are conducted using Microsoft Excel, ensuring that learners will have the tools they need to extract information from the data available to them. The course provides learners with exposure to essential tools including exploratory data analysis, as well as regression methods that can be used to investigate the impact of marketing activity on aggregate data (e.g., sales) and on individual-level choice data (e.g., brand choices).
This course is part of the Foundations of Marketing Analytics Specialization
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About this Course
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Try Coursera for BusinessSkills you will gain
- Basic Descriptive Statistics
- Data Analysis
- Microsoft Excel
- Marketing
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Syllabus - What you will learn from this course
Meet Dr. Schweidel & Course Overview
Exploring your Data with Visualization and Descriptive Statistics, Part 1
Exploring your Data with Visualization and Descriptive Statistics, Part 2
Regression Analysis for Marketing Data
Reviews
- 5 stars56.06%
- 4 stars25.94%
- 3 stars9.62%
- 2 stars2.09%
- 1 star6.27%
TOP REVIEWS FROM MEANINGFUL MARKETING INSIGHTS
This course went in depth into some excel functions used for analyzing sales and marketing data, really thought it was useful.
A quant driven course. Very well explained with lengthy examples and enough practice material.
It was an amazing course. But i found some of the statistical models difficult to understand so needed to go back and review my statistics a bit to grapple with it. Overall, a brilliant course.
The last 2 video lectures: Customer Valuation Excel Demonstration and Inventory Management Excel Demonstrationm were very well explained and taught me something new and useful.
About the Foundations of Marketing Analytics Specialization

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