About this Course

30,211 recent views

Learner Career Outcomes

33%

started a new career after completing these courses

17%

got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Intermediate Level
Approx. 10 hours to complete
English

Skills you will gain

Basic Descriptive StatisticsData AnalysisMicrosoft ExcelMarketing

Learner Career Outcomes

33%

started a new career after completing these courses

17%

got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Intermediate Level
Approx. 10 hours to complete
English

Offered by

Placeholder

Emory University

Syllabus - What you will learn from this course

Content RatingThumbs Up91%(1,320 ratings)Info
Week
1

Week 1

1 hour to complete

Meet Dr. Schweidel & Course Overview

1 hour to complete
1 video (Total 3 min), 2 readings
1 video
2 readings
Getting Started10m
A Note About Exercises & Quizzes10m
Week
2

Week 2

2 hours to complete

Exploring your Data with Visualization and Descriptive Statistics, Part 1

2 hours to complete
4 videos (Total 43 min), 3 readings, 1 quiz
4 videos
Course Goals & Example 2: Performing Arts Centers8m
Organizing Data10m
The Motion Picture Industry12m
3 readings
How Companies Learn Your Secrets10m
Big Data in the Big Apple10m
Motion Picture Industry Example Data Set10m
1 practice exercise
Module 2 Quiz25m
Week
3

Week 3

2 hours to complete

Exploring your Data with Visualization and Descriptive Statistics, Part 2

2 hours to complete
5 videos (Total 48 min), 3 readings, 1 quiz
5 videos
Displaying Conditional Distributions4m
Analyzing Qualitative Variables3m
Steps in Constructing Histograms11m
Common Descriptive Statistics for Quantitative Data14m
3 readings
Giving Viewers What They Want10m
Why Personalization is Key for Content Marketing5m
Assignment: Survey Analysis Assignment25m
1 practice exercise
Module 3 Quiz30m
Week
4

Week 4

2 hours to complete

Regression Analysis for Marketing Data

2 hours to complete
4 videos (Total 41 min), 2 readings, 1 quiz
4 videos
Introduction to Customer Analytics10m
Customer Choices Drive Business Decisions9m
Illustrating Customer Analytics in Excel11m
2 readings
How to Find Your Most Valuable Customers20m
Assignment: Customer Acquisition Example25m
1 practice exercise
Module 4 Quiz25m

Reviews

TOP REVIEWS FROM MEANINGFUL MARKETING INSIGHTS

View all reviews

About the Foundations of Marketing Analytics Specialization

Foundations of Marketing Analytics

Frequently Asked Questions

More questions? Visit the Learner Help Center.