Jurgen Proschinger account profile

Headhunted to spearhead SPHE's expansion into the VOD/EST market across the DACH region, I led a strategic overhaul that doubled the digital market share to 16% and grew digital turnover by 340% from €763k to €2.6m (2009-2011). My leadership in launching the Amazon disc-on-demand initiative and negotiating key content licenses, alongside developing a robust digital marketing strategy and a complex analysis tool, established SPHE as the market leader in EST for 2010/11 in Germany.

Led the strategy and development of the digital content and multimedia consulting business, significantly expanding Ericsson's footprint in the TME industry. I successfully established IAP Media, a €1.4M international practice, and enhanced consultative sales by €12M by leveraging hardware sales. Additionally, I provided expert guidance globally, helping customers develop innovative media business models to drive growth.

At Qwerty Films, I crafted a detailed business plan and financials, securing a €1.2M development fund from the UK Film Council and MEDIA Programme, which jump-started our operations. I managed a €90M credit line from Citigroup, ensuring robust financial oversight and solvency. This role oversaw the budgeting and funding of films like 'Kinsey' and 'The Duchess', leading to several Academy Award nominations. My financial strategies supported the production of features with budgets up to $32M.

Orchestrated the transformation of a loose alliance into a cohesive multinational joint venture, uniting post-production and VFX firms from Europe and the US. I defined the venture's USP and streamlined workflows, positioning the group to attract prestigious projects. I played a key role in negotiating co-production deals, and improved operational efficiencies across 7 countries, ensuring robust multi-channel service delivery.

Supervised the European MEDIA Programme's strategy, channeling over €9M yearly into film, TV, and gaming sectors. Introduced a revolutionary revolving fund model, now a standard in EU media finance. Enhanced industry collaborations, boosting major firms like Hanway Films and Kinowelt, and refined investment processes, reducing costs by 65% and increasing finance contributions by 44%.

At Feldt & Compagnie, I led the strategic marketing and communications for CIC Video, enhancing portfolio performance through a new benchmarking system that increased business insights. I spearheaded marketing campaigns for major films like 'Forrest Gump' and 'Star Trek World', achieving a 23% revenue boost and a 115% sales increase for the latter. Additionally, I developed comprehensive media strategies across multiple platforms, augmenting reach and engagement by 45% in the DACH region.

At Allianz Insurance, I effectively managed the financial performance of assigned policyholders, achieving a notable 0.62 gross profit ratio and maintaining a 94% client retention rate. I spearheaded a tween-focused vocational training promotional strategy, boosting applications by over 60% and enhancing brand awareness. Additionally, I revamped the accident insurance complaints system, elevating customer satisfaction to 89%.