From the HEC Paris MSc in Innovation and Entrepreneurship

Innovation Management & Entrepreneurship MasterTrack™ Certificate

Gain hands-on management skills and know-how in innovation and entrepreneurship from the #1 business school in Europe.

The next cohort starts June 2020. Enroll today to secure your spot!

Earn credit towards a Master’s Degree

This MasterTrack Certificate can qualify as credit towards your degree.

Institution

Earn Degree Credit If you're admitted to the online MSc in Innovation and Entrepreneurship through HEC Paris, the credit from your MasterTrack Certificate counts towards your degree.

About this MasterTrack™ Certificate

Develop an entrepreneurial mindset and drive innovation

This online certificate program equips busy executives and entrepreneurs with the know-how and practical skills they need to find creative solutions to innovation challenges.

It will help you develop an entrepreneurial mindset and capitalize on your strengths to create a new business venture or an intrapreneurial project in your current organization.

You’ll learn to seize new opportunities, drive innovation, and design and implement a strategy. You’ll also discover how to develop appropriate social media and marketing approaches.

By committing to 10-12 hours of online study per week for six months, you can obtain the Innovation and Entrepreneurship MasterTrack Certificate. You’ll also earn credits toward the MSc in Innovation and Entrepreneurship (MSIE).

...
  • Globe

    100% online courses

  • Money

    $4,000

  • Clock

    6 months

  • Beginner Level

    Beginner Level

    You should have an undergraduate education or a professional interest in innovation and business development, whether for an entrepreneurial venture or for launching new projects within your current organization.

  • Layer

    6 hands-on projects

  • Comment Dots

    English

  • Institution

    Earn degree credit

    If you are admitted to the full Master’s program, your MasterTrack™ Certificate will count towards your degree.

What You Will Learn

  • Plan for all the key steps of your entrepreneurial or intrapreneurial project
  • Learn how to create and implement a business strategy based on key success factors and sources of competitive advantage
  • Choose the right product development process for your project, including methods to incorporate both customer input and supply constraints
  • Recognize the difference between a start-up and a scale-up, and understand the key strategies used to scale a start-up
  • Develop a compelling pitch to present your ideas to investors, partners, and other stakeholders
  • Understand state of the art ideas in social entrepreneurship and intrapreneurship
  • Implement a social media strategy to reach and engage your (B2B or B2C) customers throughout the different phases of their decision-making journey

Skills you will gain

  • Product or services development
  • Business strategy formulation
  • Business strategy implementation
  • Strategic management of a start-up or innovative project
  • Business modelling
  • Scaling-up operations
  • Social entrepreneurship
  • Pitch development
  • Marketing and social media strategy implementation
  • Globe

    100% online courses

  • Money

    $4,000

  • Clock

    6 months

  • Beginner Level

    Beginner Level

    You should have an undergraduate education or a professional interest in innovation and business development, whether for an entrepreneurial venture or for launching new projects within your current organization.

  • Layer

    6 hands-on projects

  • Comment Dots

    English

  • Institution

    Earn degree credit

    If you are admitted to the full Master’s program, your MasterTrack™ Certificate will count towards your degree.

What is a MasterTrack™ Certificate?

With MasterTrack™ Certificates, portions of Master’s programs have been split into online modules, so you can earn a high quality university-issued career credential at a breakthrough price in a flexible, interactive format. Benefit from a deeply engaging learning experience with real-world projects and live, expert instruction. If you are accepted to the full Master's program, your MasterTrack coursework counts towards your degree.

Graduation Cap

Master’s Degree Learning

Take an online module of the MSc in Innovation and Entrepreneurship degree program, featuring live expert instruction and individual feedback combined with interactive learning.

Layer

Boost Your Career

Receive a MasterTrack Certificate from HEC Paris, one of the world’s leading business schools, which you can add to your resume and LinkedIn profile.

MembersMembers

Build Your Portfolio

Demonstrate your skills through real-world projects and create work samples to help you stand out in your job search.

Stacked File

Earn Credit Towards a Degree

If you are accepted to the MSc in Innovation and Entrepreneurship program, your completed coursework counts towards your degree.

Interactive Learning Experience

You'll learn through readings, videos, graded assignments, real-world applied projects, and live global classroom sessions.

live-global-webinars

Live Global Webinars

feedback-instructors-experts

Feedback from Instructors and Experts

HEC-mailspin-laptop-the-business-model-canvas (1)

Real-World Projects

6 Courses in this MasterTrack™ Certificate

Includes:

  • Pre-recorded videos
  • Live sessions and office hours
  • Real-world projects
  • Peer collaboration
  • Web and mobile access
Start June 202010-12 hrs/wk

Entrepreneurship Strategy: From Ideation to Exit

See all 6 Courses

Industry-relevant hands-on projects to build your portfolio

Clock
1,5 hrs

Finding an idea for your company, product or service that corresponds to your values

  • How to apply theoretical concepts to real-world business cases
  • How to identify gaps in the market
  • How to develop actionable recommendations for improvement
  • How to identify business ideas that reflect your values
Clock
1,5 hrs

How do different industries influence success?

  • How industry affects the average profitability of a firm
  • How to identify key factors that determine the competitive advantage of a business
  • How to apply Porter’s Five Forces framework to a real-world business case
Clock
1,5 hrs

The Project Team

  • Understand the impact of overall company organization on business development.
  • Select the right company organization and the right individuals for your team.
  • Implement project control mechanisms that enhance your prospects for success.
See all 6 projects

Instructors

  • Thomas Astebro

    Thomas Astebro

    Academic Director and Professor of Strategy and Entrepreneurship

  • Ambroise Huret

    Ambroise Huret

    Instructor

  • Sam Aflaki

    Sam Aflaki

    Associate Professor of Operations Management

  • Kristine de Valck

    Kristine de Valck

    Associate Professor of Marketing

  • Anne-Laure Sellier

    Anne-Laure Sellier

    Associate Professor of Marketing

  • Svenja Sommer

    Svenja Sommer

    Associate Professor of Information Systems and Operations Management

  • Frédéric Dalsace

    Frédéric Dalsace

    Associate Professor of Marketing

  • Corinne Dauger

    Corinne Dauger

    Instructor

  • Marc Vanhuele

    Marc Vanhuele

    Professor of Marketing

  • Pascale Brochard

    Pascale Brochard

    Instructor

  • Pierre Dussauge

    Pierre Dussauge

    Instructor

  • Giada Di Stefano

    Giada Di Stefano

    Associate Professor of Business Strategy

  • Tomasz Obloj

    Tomasz Obloj

    Associate Professor of Business Strategy

  • FloorianHoos

    Florian Hoos

    Assistant Professor of Accounting and Scientific Director of the Master in Sustainability and Social Innovation

  • Sebastian D. Becker

    Sebastian D. Becker

    Associate Professor of Accounting and Management Control

Frequently Asked Questions

More questions? Visit the Learner Help Center.

MasterTrack™ Certificates are earned by completing a concatenation of graduate-level courses offered on the Coursera platform by some of the world's most elite universities. Those same universities may allow qualified, admitted students to apply earned MasterTrack™ Certificate credits towards related Master's degrees, leading to an affordable academic degree. Coursera does not grant academic credit, and does not guarantee that completion of a MasterTrack™ Certificate will result in academic credit; the decision to grant, accept, or transfer academic credit is subject to the sole and absolute discretion of an academic institution.