Modern consumers shift preferences faster than ever, and marketers can’t rely on assumptions. This course teaches you how to run professional survey studies and convert demographic data into decisions that move campaigns forward. You’ll learn how to execute surveys end-to-end, segment response data using Excel, and present insights with clarity and business impact.
Analyze and Act on Audience Insights
Analyze and Act on Audience Insights
This course is part of Customer Analytics & Intelligence Specialization
Instructor: Hurix Digital
Access provided by ExxonMobil
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
2 hours to complete
Flexible schedule
Learn at your own pace
What you'll learn
Survey design quality directly impacts data reliability and business value - proper platform configuration and audience targeting are essential for m
Demographic segmentation reveals hidden patterns in audience behavior that enable more precise targeting and personalized marketing strategies.
Data visualization and storytelling skills transform raw survey responses into compelling business cases that drive strategic decision-making.
Systematic audience research provides competitive advantage by reducing guesswork and enabling evidence-based marketing investments.
Skills you'll gain
- Data Import/Export
- Customer Insights
- Survey Creation
- Marketing Analytics
- Data Presentation
- Data Capture
- Pivot Tables And Charts
- Surveys
- Market Research
- Presentations
- Data-Driven Decision-Making
- Target Audience
- Marketing Strategies
- Data Storytelling
- Strategic Marketing
- Microsoft Excel
- Data Collection
- Customer Analysis
- Data Analysis
- Skills section collapsed. Showing 10 of 19 skills.
Details to know
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Taught in English
Recently updated!
January 2026
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Build your subject-matter expertise
This course is part of the Customer Analytics & Intelligence Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 2 modules in this course
Learners will master the complete survey research workflow from platform setup through data export using professional tools like SurveyMonkey and Typeform.
What's included
3 videos1 reading1 assignment
Learners will master demographic data analysis techniques using Excel, create compelling visualizations, and develop professional insight presentations that inform marketing strategies.
What's included
1 video3 readings3 assignments
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