This Social Media Content Strategy course is built for aspiring and professional content creators who want to elevate their social media presence. In this course, you will learn how to create social media content that not only captures attention but compels your audience to act.
Social Media Content and Strategy
Social Media Content and Strategy
This course is part of multiple programs.
Instructor: Adobe
Access provided by SGCSRC
23,537 already enrolled
Gain insight into a topic and learn the fundamentals.
4.8
(205 reviews)
Beginner level
Recommended experience
Flexible schedule
2 weeks at 10 hours a week
Learn at your own pace
98%
Most learners liked this course
What you'll learn
Create engaging social media content for a target audience that boosts interaction and results through platform-specific visuals and messaging.
Implement social media design best practices to build a consistent social media presence across platforms
Develop strategies that leverage current trends and proven tactics, enhancing your social media content creation and maximizing your reach.
Use analytics and audience insights to fine-tune your social media content strategy.
Skills you'll gain
- Social Media Campaigns
- Content Performance Analysis
- Social Media Strategy
- Scheduling
- Branding
- Adobe Creative Cloud
- Regulation and Legal Compliance
- Social Media
- Social Media Management
- Content Creation
- Drive Engagement
- Multimedia
- Target Audience
- Social Media Content
- Video Production
- Copywriting
- Customer Engagement
- Ethical Standards And Conduct
- Content Strategy
- Social Media Marketing
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
13 assignments
Taught in English
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is available as part of
When you enroll in this course, you'll also be asked to select a specific program.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 4 modules in this course
This module will teach you the basics of social media marketing and audience engagement. You’ll explore how to create authentic content and understand your target audience to enhance your brand’s presence.
What's included
12 videos9 readings3 assignments2 plugins
This module will teach you how to leverage social media analytics to inform your content strategy and effectively schedule posts. You’ll gain skills in planning a content calendar, using the Content Scheduler in Adobe Express, and optimizing your posts for maximum engagement across various platforms.
What's included
5 videos6 readings3 assignments1 plugin
This module will teach you to create engaging and effective social media content by leveraging text, images, and videos.
What's included
9 videos4 readings5 assignments1 plugin
In this module, you will learn to navigate and excel in the dynamic world of social media by understanding and applying best practices.
What's included
5 videos9 readings2 assignments1 plugin
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Learner reviews
4.8
205 reviews
- 5 stars
81.55%
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- 3 stars
1.94%
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0.48%
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Showing 3 of 205
HM
5
Reviewed on Aug 30, 2025
It was engaging and the assessment was so easy, hence the interest to complete more modules. Well organised content.
AM
5
Reviewed on Nov 2, 2024
This course was decent and had good practice opportunities for creating and scheduling content on Social Media.
NR
5
Reviewed on Dec 24, 2024
Awesome! Thanks for this course - gives an easy way to use browser based tools to post quality content on SM.
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