In this course, developed at the Darden School of Business at the University of Virginia and taught by top-ranked faculty, we will be discussing the emergence of a new story about business. This new story locates business within a societal framework. Almost every business creates or destroys value for customers, suppliers, employees, communities and society, in addition to shareholders and other financiers. A number of new models of business can be built on this idea such as corporate responsibility, philanthropy, shared value and sustainability. Profits and stakeholder value go together, and this course explains how. The final session explores the idea of how to become a stakeholder entrepreneur and create a business that makes money and makes the world a better place.



New Models of Business in Society
This course is part of Entrepreneurship: Growing Your Business Specialization

Instructor: R. Edward Freeman
Access provided by The National Institute of Engineering
116,442 already enrolled
(4,056 reviews)
What you'll learn
New models of how to run an effective business that makes the world a better place
Corporate responsibility, philanthropy, and building sustainable value
Creating value for stakeholders through conscious capitalism and stakeholder theory
How to develop a business idea that makes money and makes the world a better place
Skills you'll gain
- Business
- Sustainable Business
- Business Ethics
- Corporate Sustainability
- Business Strategy
- Environmental Issue
- Philanthropy
- Stakeholder Engagement
- Business Acumen
- Employee Engagement
- Innovation
- Entrepreneurship
- Business Modeling
- Company, Product, and Service Knowledge
- Stakeholder Analysis
- Organizational Leadership
- Environmental Social And Corporate Governance (ESG)
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There are 4 modules in this course
We will begin the course learning the dominant story of business and discussing the four flaws in the dominant story. We will learn about the global financial crisis and how a new story is now emerging.
What's included
6 videos1 reading1 assignment
In our second module, we discuss both the histories and current issues surrounding corporate philanthropy, corporate social responsibility, and the environmental crisis.
What's included
7 videos1 assignment
In our third module, we look at the stakeholder approach to business, it's purpose and what it looks like to create value for stakeholders.
What's included
7 videos1 assignment
We close the course by learning how to become a stakeholder entrepreneur by discussing specific examples. This module concludes with an opportunity for what your next steps might be as a stakeholder entrepreneur.
What's included
6 videos1 assignment
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Reviewed on May 26, 2020
Very inspirational and thoughtful. I loved the brainstorming questions at the end of each video. I'm surely gonna work on my business model harder keeping all this points in mind. Thank You!
Reviewed on Apr 26, 2020
It was an excellent experience for me as it motivated me to become and entrepreneur and change my mind set to serve people along with earning profits to make the world a better place to live in
Reviewed on Feb 10, 2020
The course is very informative on the business environment pertaining to how business focus from just making money to fulfilling a purpose that benefits the society in which it operates
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