By the end of this project-based course, you will understand the basics of applying Digital Marketing on Facebook. The course will walk you through setting up digital marketing for a fictitious company, the Belltown Bakery in downtown Seattle. The course begins with setting up a fictitious business page on Facebook. You will then learn how to navigate your Facebook account, including setting up advertisements. You will then learn how to post content and boost a post. We will then cover tools available to engage with Facebook users and grow your audience on Facebook.
Building a Business Presence With Facebook Marketing
Building a Business Presence With Facebook Marketing
Instructor: Kathleen Bergner
Access provided by The National Institute of Engineering
102,420 already enrolled
Learn, practice, and apply job-ready skills with expert guidance
4.6
(1,245 reviews)
Beginner level
Recommended experience
1.5 hours
Learn at your own pace
Hands-on learning
What you'll learn
Set up a Facebook Business Page and learn to post content
Promote successful posts to effectively grow your audience and promote your business
Skills you'll practice
Details to know
Shareable certificate
Add to your LinkedIn profile
Taught in English
No downloads or installation required
Only available on desktop
See how employees at top companies are mastering in-demand skills
Learn, practice, and apply job-ready skills in less than 2 hours
- Receive training from industry experts
- Gain hands-on experience solving real-world job tasks
- Build confidence using the latest tools and technologies
About this Guided Project
Learn step-by-step
In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:
Set up a business page on Facebook to establish your company on Facebook
Learn how to Navigate your Facebook account including setting up advertisements
Learn how to post content to promote your page
Learn how to boost a post to gain more attention
Learn how to engage with Facebook users
Grow your audience on Facebook
Recommended experience
Familiarity with Facebook, Google slides, and Google docs.
9 project images
Instructor
Instructor ratings
4.6 (151 ratings)Offered by
How you'll learn
Skill-based, hands-on learning
Practice new skills by completing job-related tasks.
Expert guidance
Follow along with pre-recorded videos from experts using a unique side-by-side interface.
No downloads or installation required
Access the tools and resources you need in a pre-configured cloud workspace.
Available only on desktop
This Guided Project is designed for laptops or desktop computers with a reliable Internet connection, not mobile devices.
Why people choose Coursera for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Learner reviews
4.6
1,245 reviews
- 5 stars
71.40%
- 4 stars
19.67%
- 3 stars
4.97%
- 2 stars
1.60%
- 1 star
2.32%
Showing 3 of 1245
EE
4
Reviewed on Aug 24, 2021
Nice explanatory however, it is impossible to change to classic Facebook layout. The new layout seem so much easier to use just need time to get used to it.
BA
4
Reviewed on Sep 22, 2022
I have got more idea about how to manage facebook activities. fcafebook updated more features . Upadation is required.
J
5
Reviewed on Nov 2, 2020
I have got the skill I wanted for my Facebook page. Thank you Coursera and DOST PHilippines. Thank you, Maam Kathleen Bergner for imparting your knowledge.
You might also like
Coursera Project Network
Coursera Project Network
Coursera Project Network
Coursera Project Network