Master the essential skills to transform your email marketing from manual sends to intelligent automation. This Short Course was created to help digital marketing professionals accomplish scalable, data-driven email campaigns that nurture leads automatically while delivering measurable results.
Automate, Evaluate, and Optimize Email Marketing
Automate, Evaluate, and Optimize Email Marketing
This course is part of Digital Marketing Operations & Analytics Specialization
Instructor: John Whitworth
Access provided by Interbank
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
1 hour to complete
Flexible schedule
Learn at your own pace
What you'll learn
Email automation success depends on strategic sequence design, personalization, and rigorous quality assurance testing before launch.
Performance optimization is an iterative process that requires systematic comparison against industry benchmarks rather than internal metrics alone.
Effective marketing automation combines technical execution with analytical thinking to deliver consistent engagement improvements.
Sustainable email marketing growth comes from building repeatable processes for both campaign creation and performance evaluation.
Skills you'll gain
- Marketing Analytics
- Personalized Service
- Benchmarking
- Data-Driven Decision-Making
- Marketing Effectiveness
- Campaign Management
- Marketing Automation
- Customer Engagement
- HubSpot CRM
- Performance Analysis
- Automation
- Quality Assurance
- Performance Metric
- Key Performance Indicators (KPIs)
- Email Automation
- Performance Measurement
- Email Marketing
- Skills section collapsed. Showing 9 of 17 skills.
Details to know
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Taught in English
Recently updated!
January 2026
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This course is part of the Digital Marketing Operations & Analytics Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 2 modules in this course
Learners will master the technical execution of email automation by building multi-part sequences with personalization tokens and conducting comprehensive quality assurance testing.
What's included
1 video1 reading2 assignments
Learners will develop systematic approaches to analyzing email campaign performance using industry benchmarks and implementing data-driven optimization strategies.
What's included
2 readings3 assignments
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