The course examines digital marketing analytics strategies, platforms for data ingestion, preparation, and reporting. The course focuses beyond social media marketing analytics. Digital marketing analytics is foundational to Digital Marketing because analytics is the language used to optimize and connect results across all digital marketing tactics – search, social media, email marketing, display ads, video ads, etc. An effective digital marketer is well versed in data and is a data translator for a business. Becoming well versed in analytics and data requires the cultivation of both technical and soft skills. This course aims to arm students with such skills.
Social Media Marketing Analytics
Gain insight into a topic and learn the fundamentals.
Intermediate level
Recommended experience
6 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
33 assignments
Taught in English
Recently updated!
October 2025
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There are 9 modules in this course
Introduces the concept of digital media, types of media (paid, owned, earned), and the overall digital ecosystem. This module delves into fundamental analytics concepts, key characteristics, and the importance of data-driven decision-making. It might also introduce the levels of analytics.
What's included
8 videos5 readings4 assignments1 discussion prompt
Explore consumer data collection, data privacy, and marketing technology stacks.
What's included
6 videos4 readings4 assignments
Learn to establish and use measurement models to evaluate digital marketing effectiveness.
What's included
9 videos4 readings4 assignments
Understand metrics, dimensions, and KPIs for website analytics and optimization.
What's included
6 videos4 readings4 assignments
Evaluate and improve email marketing performance using analytics.
What's included
6 videos4 readings4 assignments
Analyze and optimize paid and earned media campaigns using analytics.
What's included
8 videos4 readings4 assignments
Explain and apply social media analytics across multiple platforms.
What's included
7 videos4 readings4 assignments
Collect and interpret mobile app analytics to support business objectives.
What's included
10 videos4 readings4 assignments
This module contains the summative course assessment that has been designed to evaluate your understanding of the course material and assess your ability to apply the knowledge you have acquired throughout the course.
What's included
1 assignment
Instructor
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