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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois Urbana-Champaign

4.7
stars
17,035 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

DB

Jul 25, 2020

Thank-You professor, I expanded my knowledge on how 4Ps are influenced/ changed by technology. In fact, i have already used these examples in my class. Very useful. Once again thanks a lot professor.

JT

Jul 18, 2020

in depth knowledge about digital marketing and all its dimensions , digital tools, how firms can improve their marketing , new method , how to blend new technology in traditional marketing practices.

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3401 - 3425 of 5,361 Reviews for Marketing in a Digital World

By Jefferson B

•

Jan 29, 2021

good marketing basics

By Kenneth j f

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Nov 24, 2020

WONDERFUL EXPERIENCE!

By Kaerytha C d S M

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Nov 5, 2020

incredibly incredible

By Himani S

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Sep 12, 2020

An amazing course....

By Choi A R

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Sep 10, 2020

너무 잘 들었습니다

도움이 많이 됐어요

By MEGHA A

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Jul 28, 2020

Excellent very useful

By Diksha S

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Jul 14, 2020

Informational indeed!

By Aditi K

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Jul 12, 2020

It was what I needed.

By Md I I C

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Jun 25, 2020

All over Excellent...

By YADAV V R

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Jun 15, 2020

Very helpful session.

By vijay k b

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Jun 4, 2020

Very good and usefull

By Saptarshi C

•

May 31, 2020

really nice teacher !

By MAWAL O S

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May 30, 2020

Really amazing course

By Sahil k

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May 20, 2020

great things to learn

By Luis F B B

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Apr 27, 2020

MUy bien estructurado

By Ricardo H

•

Nov 20, 2019

simplemente excelente

By Joel A

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Nov 12, 2019

Superb course to do..

By Anas I Y

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Sep 14, 2019

Very Important Course

By 5016 - A M

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May 8, 2019

great course to learn

By Surabhi S

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Jan 20, 2019

Good course designed.

By Broad A

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Nov 4, 2018

Quite good experience

By Andres P

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Jun 3, 2018

It is a great course!

By Ajay K

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Dec 22, 2017

I love the professor!

By Thirunavukkarasu

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Sep 9, 2024

Excellent and useful

By Asianne C M C B

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Dec 16, 2023

very nice university