AI for Marketing equips modern marketers with the skills to harness artificial intelligence for smarter, faster, and more effective marketing strategies. This course goes beyond theory to show how AI is reshaping customer engagement, personalization, campaign optimization, and marketing ROI.
AI for Marketing
Gain insight into a topic and learn the fundamentals.
Intermediate level
Recommended experience
3 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
AI Marketing Foundations: Understand how AI transforms marketing strategy, from customer insights and automation to performance optimization.
Personalization & Campaign Optimization: Use AI to personalize content, optimize ads, improve targeting of social, email & multichannel campaigns.
Data-Driven Marketing Analytics: Apply AI-powered analytics to measure performance, predict trends, and make smarter marketing decisions.
Responsible AI in Marketing: Learn ethical AI practices, bias mitigation, and transparency principles for trustworthy, compliant marketing use.
Skills you'll gain
- Marketing
- Customer experience improvement
- Marketing Strategies
- Marketing Automation
- Data-Driven Decision-Making
- Responsible AI
- Marketing Analytics
- Content Marketing
- AI Personalization
- Email Marketing
- Artificial Intelligence
- Generative AI Agents
- Marketing Effectiveness
- AI Enablement
- Customer Engagement
- Cross-Channel Marketing
- AI Workflows
- Generative AI
- Social Media Campaigns
- Skills section collapsed. Showing 9 of 19 skills.
Details to know
Shareable certificate
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Assessments
7 assignments
Taught in English
Recently updated!
February 2026
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There are 7 modules in this course
This module covers a quick summary of what the certification is going to cover from start to finish. Here is the brief about the structure of the overall certification: Each of our certifications follows a consistent, multimodal structure to provide a flexible learning experience. The content is available across four formats: eBooks: In-depth written material for focused learning. Audiobooks: Audio version of the eBook, perfect for learning on the go. Podcasts: Engaging audio content to reinforce key concepts. Videos: Modular video chunks, each covering a specific topic. The names of the eBooks, Audiobooks, and Podcasts are the same, ensuring you can seamlessly switch between formats without losing track of the content. Videos are divided into bite-sized modules for easier consumption, and all content across these mediums is consistent, so no matter which format you choose, the information remains the same. This gives you the freedom to learn in the way that works best for you.
What's included
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Instructor
Offered by
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