This course explores the evolving landscape of digital marketing, spotlighting recent trends reshaping brand-audience connections online. Learners gain insights into innovative strategies and digital tools, empowering them to create dynamic campaigns that engage and convert audiences. The course is ideal for ideal for marketing professionals and business owners as well as beginners and experienced practitioners. For the learners to get involved with this content, is suggested to engage with the interactive modules, case studies, and practical exercises.

Digital Marketing Trends

Digital Marketing Trends
This course is part of Next-Gen Brand Management Specialization


Instructors: João Freitas
Access provided by Xavier School of Management, XLRI
13,001 already enrolled
102 reviews
Recommended experience
What you'll learn
Examine the evolution of digital marketing trends and their influence on consumer behavior.
Discover innovative digital tools and platforms transforming marketing strategies.
Discover how to incorporate the latest trends in digital marketing approach.
Evaluate upcoming trends in digital marketing and prepare strategies to adapt.
Skills you'll gain
- MarTech
- Social Media Campaigns
- Strategic Planning
- Digital Marketing
- Customer Engagement
- Brand Awareness
- Digital Advertising
- Trend Analysis
- Social Media Marketing
- Content Creation
- Digital Media Strategy
- Market Trend
- Marketing Strategies
- Consumer Behaviour
- Strategic Marketing
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There is 1 module in this course
This course explores the evolving landscape of digital marketing, spotlighting recent trends reshaping brand-audience connections online. Learners gain insights into innovative strategies and digital tools, empowering them to create dynamic campaigns that engage and convert audiences.
What's included
13 videos4 readings1 assignment2 discussion prompts
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Reviewed on Mar 24, 2025
English language of the tutor was a little hard to comprehend for me.
Reviewed on Mar 17, 2025
Easy to understand and follow. Builds excitement for the next level.
Reviewed on Feb 12, 2025
its an wonderfull course i have learnt from coursera thank you
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