This course is a comprehensive online course designed to equip learners with the skills needed to excel in the digital realm. It covers effective communication across various online platforms, including social media, email, and webinars. The course provides a thorough understanding of digital communication principles and practical techniques to engage and connect with audiences effectively.
Mastering Digital Communication: Effective Online Engagement
Mastering Digital Communication: Effective Online Engagement
Instructors: João Freitas
Access provided by Xavier School of Management, XLRI
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
7 hours to complete
Flexible schedule
Learn at your own pace
What you'll learn
Identify key digital communication platforms and their unique features.
Implement strategies for crafting engaging content tailored to different digital mediums.
Construct a comprehensive digital communication plan that addresses diverse audience needs.
Evaluate the effectiveness of digital communication campaigns using analytics tools.
Skills you'll gain
- Social Media
- Crisis Management
- Digital Communications
- Communication Strategies
- Digital Marketing
- Customer Engagement
- Emerging Technologies
- Forecasting
- Ethical Standards And Conduct
- Email Marketing
- Digital Media Strategy
- Presentations
- Content Creation
- Digital Content
- Target Audience
- Strategic Communication
- Skills section collapsed. Showing 9 of 16 skills.
Details to know
Shareable certificate
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Assessments
4 assignments
Taught in English
See how employees at top companies are mastering in-demand skills
There are 4 modules in this course
Introduction to Digital Communication provides a foundational understanding of digital communication, exploring its importance, key concepts, and audience targeting strategies.
What's included
10 videos4 readings1 assignment2 discussion prompts
Module 2 focuses on communication through various formats, including email, webinars, and social media. Participants will learn essential skills for effective communication in the digital age.
What's included
10 videos3 readings1 assignment2 discussion prompts
Module 3 focuses on content creation strategies essential for digital communication, covering crafting compelling written and visual content as well as leveraging user-generated content (UGC) for brand engagement.
What's included
10 videos3 readings1 assignment2 discussion prompts
Module 4 delves into the evolving landscape of digital communication, focusing on crisis management, ethical considerations, and future trends. Participants will explore strategies for managing crises using digital tools, ethical guidelines for online communication, and upcoming trends shaping the digital communication landscape.
What's included
11 videos3 readings1 assignment2 discussion prompts
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