Growing your presence on Facebook requires a data-driven approach, strategic monetization, and a professional content portfolio. In this course, you’ll learn how to analyze content performance, optimize your strategy using Facebook insights, and explore monetization opportunities to generate revenue.



Facebook Optimization: Grow Your Presence

Instructor: Nina Ottaviano
Access provided by General Mills
Recommended experience
What you'll learn
Optimize your Facebook page for steady growth
Skills you'll gain
- Key Performance Indicators (KPIs)
- Social Media Marketing
- Performance Measurement
- Business Analytics
- Scalability
- Social Media Management
- Revenue Management
- Data-Driven Decision-Making
- Brand Marketing
- Social Media Strategy
- Content Performance Analysis
- Online Advertising
- Content Strategy
- Analytics
- Marketing Analytics
Details to know

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June 2025
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There is 1 module in this course
Growing your presence on Facebook requires a data-driven approach, strategic monetization, and a professional content portfolio. In this module, you’ll learn how to analyze content performance, optimize your strategy using Facebook insights, and explore monetization opportunities to generate revenue. You’ll start by diving into Facebook analytics, gaining the skills to track key performance metrics and refine your content based on real data. Then, you’ll explore monetization strategies, learning how to leverage Facebook’s revenue-generating features.
What's included
4 videos3 readings5 assignments1 plugin
Instructor

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