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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
29,753 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

LH

Feb 17, 2025

I recently completed the Google Digital Marketing & E-commerce cource on Coursera,& it was great learning experience.itsan excellent coursefor beginners & offer a valuvable certification.

MK

Oct 17, 2022

i​t was a wonderful journey and super excited to learn next step. the way of teaching is too the point and simple one can easily understand the basics of digital marketing without having knowledge.

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5326 - 5350 of 6,917 Reviews for Foundations of Digital Marketing and E-commerce

By Jawad A

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May 24, 2022

excellent

By khyati r

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May 24, 2022

excellent

By Janeth G C P

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Sep 29, 2025

Exigente

By Nhu N P

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Sep 4, 2025

loved it

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Aug 2, 2025

Me gusta

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Aug 2, 2025

good one

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Aug 1, 2025

Hermoso!

By Maheraj S

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Jul 5, 2025

Helpfull

By ISADORA P G

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May 18, 2025

perfeito

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May 10, 2025

perfeito

By ALBERTO I

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Apr 18, 2025

Muy bien

By JEAN K D

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Apr 13, 2025

muy util

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Apr 4, 2025

The best

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Mar 21, 2025

SO GREAT

By Karla H B

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Mar 19, 2025

exelente

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Mar 5, 2025

exelente

By Andrea C N

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Feb 25, 2025

loved it

By BRYAN E H D L S

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Feb 18, 2025

exelente

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Feb 15, 2025

Exelente

By Alice A

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Feb 11, 2025

The best

By Rajvee S

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Feb 10, 2025

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By Mohammed N N J

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Dec 22, 2024

exellect

By Adrian S R

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Nov 11, 2024

exelente

By hitesh y

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Oct 17, 2024

exellent

By MOHAMMAD Z N

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Oct 11, 2024

its good