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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
29,782 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

JG

Aug 26, 2022

A very insightful lesson in E commerce and digital marketing. It provided me with the terms and tools I needed to understand what my businees or company needs to generate sales and keep customers.

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5401 - 5425 of 6,925 Reviews for Foundations of Digital Marketing and E-commerce

By Shefali T

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Oct 6, 2022

Amazing

By Hermine A

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Oct 4, 2022

Thanks!

By Laura G

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Oct 2, 2022

amazing

By Leticia S

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Sep 28, 2022

Amazing!

By Jony s

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Sep 28, 2022

best in

By Mohamed M E

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Sep 10, 2022

perfect

By Muhammad A H R

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Sep 10, 2022

Great!!

By Khushboo

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Aug 16, 2022

Excelent

By Subhajit K

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Aug 12, 2022

amazing

By Yawar A

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Aug 1, 2022

loved it

By Subhasis D

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Jul 30, 2022

Too Good

By DEVANTHI D

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Jul 27, 2022

awsesome

By Kusuma P

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Jul 22, 2022

awes-ome

By أطفالنا ا

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Jun 25, 2022

soo good

By Jose M G

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Jun 16, 2022

Awesome!

By Akash K

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Jun 11, 2022

good one

By Neil A

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May 24, 2022

love it.

By Ornob K

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Aug 30, 2025

Awesome

By EDWIN V B

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Aug 24, 2025

Genial.

By Caleb A A

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Aug 22, 2025

PERFECT

By Kamini H

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Aug 22, 2025

love it

By Pragati T

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Aug 17, 2025

Helpful

By Liliana M

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Aug 16, 2025

LILIANA

By Julian M

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Aug 15, 2025

Awesome

By Nilton Q

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Jul 20, 2025

gracias