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Learner Reviews & Feedback for Marketing Analytics by University of Virginia

4.7
stars
6,438 ratings

About the Course

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: https://www.linkedin.com/in/education-marketing. Thanks, Raj Professor of Business Administration at Darden...

Top reviews

TS

Aug 10, 2019

Great Balance of Theory and Practical Understanding. Considering there is a lot of data generated in this world, this course is great to learn on the uses of data obtained from Marketing process

PE

Mar 24, 2018

I have learnt a lot. Thanks a Lot to Mr.Rajkumar Venkatesan. Very clear explanation on each and every concept. I have learnt how to apply in real time with the real time data. Great Learning.

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1126 - 1150 of 1,837 Reviews for Marketing Analytics

By Zaki D

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Jul 6, 2020

Thank you for learning

By Mushfiqur R B

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Jun 11, 2020

it vary helpful Course

By Navya

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Jun 6, 2020

It was really helpful.

By J C S

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Jun 4, 2020

it is very good course

By Mosheul I M

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May 26, 2020

Excellent and Guiding.

By Joshua O

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May 13, 2020

Very insightful course

By Thinh V

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May 10, 2020

It is quite excellent.

By Mahesh M

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May 5, 2020

good and learning full

By vibhu s

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May 4, 2020

amazing course had fun

By Atul B

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Apr 14, 2020

It's an amazing Course

By Adetiba K G

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Apr 12, 2020

Very insightful course

By Rajeev C

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Jan 21, 2024

please week 2 problem

By Yerbolat Y

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Jun 7, 2023

It is good experience

By Shobhit K

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May 23, 2022

Very nicely explained

By Saumya S

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Nov 4, 2020

I enjoyed this course

By Tanmay K B

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Jul 23, 2020

it was a good session

By Nishtha S

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Jun 12, 2020

He is a great orator.

By Charles M

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May 9, 2020

One word, Excellence!

By E

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May 4, 2020

Informative and Fun !

By Sal S S

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Jul 27, 2017

Perfect starter pack.

By Coral I C S

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Jun 13, 2022

Muy buen curso !! :)

By Md. M I

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Jul 13, 2020

Really a good course

By Saswata S

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Jul 3, 2020

Great learning curve

By Parthiban T

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Jun 19, 2020

An Eye Opener course

By Dahale S B

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Jun 16, 2020

Really good course..