Chevron Left
Back to Marketing Analytics

Learner Reviews & Feedback for Marketing Analytics by University of Virginia

4.7
stars
6,438 ratings

About the Course

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: https://www.linkedin.com/in/education-marketing. Thanks, Raj Professor of Business Administration at Darden...

Top reviews

PE

Mar 24, 2018

I have learnt a lot. Thanks a Lot to Mr.Rajkumar Venkatesan. Very clear explanation on each and every concept. I have learnt how to apply in real time with the real time data. Great Learning.

SG

Apr 24, 2020

This is a great and engaging course to learn about brand equity, brand architecture, CLV, marketing experiments and regression analysis. However, not a complete guide for marketing analytics.

Filter by:

1176 - 1200 of 1,836 Reviews for Marketing Analytics

By OLIA P

•

Mar 18, 2018

Excellent course!!

By Akhil S

•

Oct 30, 2021

greatgreatgrereat

By Montumoni T

•

Apr 11, 2021

Very good teacher

By Bipin M

•

Mar 3, 2021

Nice content 👍👌

By All t b

•

Aug 3, 2020

very good teacher

By Shikhar D

•

Jun 20, 2020

Excellent content

By YENDA R S P M

•

May 26, 2020

very informative.

By Pooja K

•

May 23, 2020

Excellent course.

By Komal S

•

May 15, 2020

Loved the course!

By Cynthia N

•

May 29, 2023

it is insightful

By Ilyas A

•

May 3, 2022

VERY INTERESTING

By Bahtiyar H

•

Jan 10, 2021

Very Good Leason

By Akhas R

•

Jan 7, 2021

very interesting

By Edepalli N v S L

•

Sep 29, 2020

Great experience

By Tremayne P

•

Aug 25, 2020

Very informative

By Joshua G G D

•

Aug 22, 2020

Excelente curso!

By Spandan G

•

Aug 21, 2020

very interesting

By Majdi K

•

Aug 5, 2020

Very interesting

By Vishnu N

•

Jul 14, 2020

Great experience

By Manoj

•

Jul 8, 2020

Wonderful course

By Gurkaran S C

•

Jul 6, 2020

Excellent Course

By TOOBA A

•

Jul 4, 2020

excellent course

By Faizan K

•

Jun 29, 2020

very informative

By mahmoudsakr

•

Jun 19, 2020

very good course

By JENNY U

•

Jun 18, 2020

Excellent course