Designing digital products that truly engage users requires more than great visuals or smooth functionality—it demands a deep understanding of human behavior. This course provides a science-backed framework for leveraging psychology in product design to drive lasting behavior change and meaningful user engagement.
Engaged: Behavioral Science for Digital Product Design
Engaged: Behavioral Science for Digital Product Design
Instructor: Packt - Course Instructors
Access provided by Imperial College London
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
2 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Apply psychological principles to improve user motivation and engagement
Design decision points that reduce friction and build user confidence
Measure and iterate on product impact using meaningful metrics
Skills you'll gain
- Human Factors
- Decision Making
- Psychology
- User Experience Design
- Behavioral Economics
- Digital Marketing
- Usability Testing
- Social Skills
- Design Strategies
- Experimentation
- Product Management
- Trustworthiness
- UI/UX Strategy
- User Experience
- Persona (User Experience)
- Ethical Standards And Conduct
- User Centered Design
- Behavioral Management
- Driving engagement
- Motivational Skills
Details to know
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Assessments
12 assignments
Taught in English
Recently updated!
November 2025
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There are 12 modules in this course
In this section, we link psychology and design to evaluate motivation, fulfill autonomy, competence and relatedness, and plan culturally sensitive, teachable-moment prompts for durable behavior change.
What's included
2 videos5 readings1 assignment
In this section, we learn to set metrics, map behavior shifts, collect baselines, and plan evaluations using Randomized Controlled Trials or field comparisons to demonstrate impact and guide iteration.
What's included
1 video7 readings1 assignment
In this section, we explore ethical choice architecture that safeguards user autonomy, apply motivational interviewing to uncover motivations, and design transparent interfaces that disclose costs, trade-offs, and value-aligned options.
What's included
1 video5 readings1 assignment
In this section, we uncover cognitive biases, quantify opportunity costs, and deploy option-pruning techniques to reduce analysis paralysis, constrain choices, and guide teams to faster, higher-quality decisions.
What's included
1 video5 readings1 assignment
In this section, we detect ability blockers using the Behaviour Change Wheel, layer common-sense, informal and formal research, then organize findings in data grids to design accessible, barrier-free solutions.
What's included
1 video6 readings1 assignment
In this section, we pinpoint capability, opportunity and motivation blockers, score their impact, and craft ethical personalized interventions that boost user ability and adoption using a systems lens.
What's included
1 video9 readings1 assignment
In this section, we map user growth with milestones and layered feedback, leverage social comparison metrics, then audit incentives to keep progress fair and prevent manipulation, ensuring long term engagement.
What's included
1 video10 readings1 assignment
In this section, we dissect social support roles across user journeys, design purposeful, honest interaction features, and evaluate online and real-world platforms for inclusive, resilient community connection.
What's included
1 video9 readings1 assignment
In this section, we explore anthropomorphized interfaces, hyper personalized preference models, and natural language processing based tone adaptive dialogs that together build user trust and deepen long term engagement.
What's included
1 video6 readings1 assignment
In this section, we design credibility cues, craft transparent consent processes, prioritize data privacy, and iterate via feedback loops to foster user trust, engagement, and long-term product success.
What's included
1 video7 readings1 assignment
In this section, we create goal frameworks tied to the future self and use contextual cues, incremental commitments, and small-win feedback to convert short-term actions into lasting behavior change.
What's included
1 video5 readings1 assignment
In this section, we apply evidence-based engagement tactics, build a personal competence engine for continuous learning, and analyze insights to embed research at the center of behavior-change product decisions.
What's included
1 video3 readings1 assignment
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