Start your journey in B2B technology sales by mastering the essentials that power success in both established and emerging markets. This course demystifies the unique structures and opportunities within the tech B2B landscape, equipping you with the analytical and communication skills demanded by today's employers. You’ll discover how to identify the right customers, interpret market shifts, and leverage beginner-friendly digital tools, with a special focus on the realities of India and the USA. Expect highly actionable, time-tested frameworks designed to accelerate your confidence and job readiness from day one. Whether you're transitioning into sales, fresh out of university, or seeking a step up in your current role, these foundational modules will put you on the path to impact, faster.
Fundamentals of B2B Selling in Tech
Instructor: LearnQuest Network
Access provided by Signature Performance, Inc.
Recommended experience
Skills you'll gain
- Market Research
- Customer Analysis
- Market Dynamics
- Overcoming Objections
- Market Analysis
- Sales Presentation
- Sales Strategy
- Technical Sales
- Customer Relationship Management (CRM) Software
- Value Propositions
- Product Knowledge
- B2B Sales
- Sales
- Communication
- Sales Pipelines
- Prospecting and Qualification
- Sales Process
- Persuasive Communication
Details to know
Add to your LinkedIn profile
September 2025
See how employees at top companies are mastering in-demand skills
There are 3 modules in this course
Build a concrete understanding of what makes B2B technology markets unique. Dive into industry structure, value chains, customer profiles, and evolving buyer journeys. Analyze key differences between Indian and US markets, and learn to apply market segmentation and compliance awareness for effective prospecting. By module end, you will be prepared to research, assess, and prioritize growth markets for your company or team.
What's included
9 videos1 reading2 assignments3 plugins
Develop practical skills to fill, manage, and nurture a beginner-friendly sales pipeline. Learn prospecting methods, utilization of CRM tools, time management strategies, and best practices for targeting high-quality leads. Experience hands-on exercises relevant to both start-ups and scaled tech enterprises, while developing a productive routine adaptable to hybrid workplace norms in India and the US.
What's included
7 videos1 reading2 assignments2 plugins
Unlock persuasive communication skills critical to B2B sales success. Practice drafting and delivering value-based messages, overcoming objections, and managing digital relationship building. Whether meeting virtually or in person, gain confidence to articulate product value and translate complex tech concepts for multiple stakeholders, reflecting cultural and organizational differences in both geography settings.
What's included
8 videos1 reading2 assignments1 plugin
Instructor
Offered by
Why people choose Coursera for their career
Explore more from Business
Coursera
University of Maryland, College Park
LearnQuest
¹ Some assignments in this course are AI-graded. For these assignments, your data will be used in accordance with Coursera's Privacy Notice.