Transform your website's search visibility with data-driven SEO optimization strategies that deliver measurable results. This Short Course was created to help digital marketing professionals accomplish strategic keyword analysis and technical SEO implementation that drives organic traffic growth.
Optimize SEO: Keywords & Schema
Optimize SEO: Keywords & Schema
This course is part of Advanced Marketing Optimization & Strategy Specialization
Instructor: Hurix Digital
Access provided by AO Pay
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
2 hours to complete
Flexible schedule
Learn at your own pace
What you'll learn
Data-driven keyword analysis examines impressions, click-through rates, and engagement to find high-impact optimization opportunities.
Technical SEO using metadata and structured data boosts search rankings and rich snippet visibility when applied strategically.
Effective SEO links analytical insights to actionable technical implementations aligned with algorithms and user intent.
Sustainable organic growth requires continuous monitoring and iterative improvements to content strategy and technical SEO.
Skills you'll gain
Details to know
Shareable certificate
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Taught in English
Recently updated!
January 2026
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This course is part of the Advanced Marketing Optimization & Strategy Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 2 modules in this course
Learners will master systematic keyword performance analysis by examining metrics across multiple analytics platforms to uncover high-impact content optimization opportunities.
What's included
3 videos1 reading2 assignments
Learners will master technical SEO implementation by applying metadata optimization strategies and implementing structured data schemas that drive measurable improvements in search rankings and rich snippet appearances.
What's included
3 videos1 reading3 assignments
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