In this one-week course, we’ll focus on the 5 most crucial elements of a business case, including what is a business case and how it is used to make investment decisions. Whether you are a student or a professional, this course will give you the fundamentals you need, from defining the problem to gathering data and performing a financial analysis. To be successful in this course, you'll need high-school equivalent writing, reading, and math skills. Some spreadsheet familiarity will also be helpful.

Create Compelling Business Cases

Create Compelling Business Cases
This course is part of Foundations of Business Strategy and Research Specialization

Instructor: Joe Cooke
Access provided by Cambia Health Solutions
3,855 already enrolled
Recommended experience
Skills you'll gain
Details to know

Add to your LinkedIn profile
See how employees at top companies are mastering in-demand skills

Build your subject-matter expertise
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate

There is 1 module in this course
In this module, you will identify the key elements of a business case and build a clear, compelling narrative around a defined problem and its stakeholders. You will apply basic financial analysis concepts—such as ROI and payback period—to support decision-making. You will also address risk assessment and management, and consider the ethical implications of your recommendation.
What's included
10 videos7 readings5 assignments
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Why people choose Coursera for their career

Felipe M.

Jennifer J.

Larry W.

Chaitanya A.
Explore more from Business
¹ Some assignments in this course are AI-graded. For these assignments, your data will be used in accordance with Coursera's Privacy Notice.




