This course, 'AI-Powered Content Creation for Social Media Success', is designed for marketers, entrepreneurs, and content creators at an intermediate level. Participants will explore how AI can enhance social media content creation while recognizing its limitations. The course covers the key benefits of using AI, including efficiency, personalization, idea generation, and automation, as well as the challenges and ethical considerations such as data privacy and bias mitigation. Students will identify various AI tools for content creation and data analysis, develop customer personas, and establish a consistent company persona. Additionally, the course will guide participants in planning campaign logistics, creating initial text posts, and optimizing content using AI tools for photos and videos. By the end of the course, learners will be equipped to leverage AI for continuous improvement in their social media strategies and apply data-driven insights to optimize their campaigns.
AI-Powered Content Creation for Social Media Success
Instructor: Andrew Brooks
Access provided by Paidy
Recommended experience
Skills you'll gain
- Content Strategy
- Digital Media Strategy
- Social Media Management
- Generative AI
- Persona Development
- Campaign Management
- Marketing Planning
- Social Media Campaigns
- Prompt Engineering
- Digital Content
- Social Media
- Marketing Strategies
- Advertising Campaigns
- Social Media Strategy
- Social Media Content
- AI Personalization
- Content Performance Analysis
- Data Analysis
- Social Media Marketing
- Content Creation
Details to know
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September 2025
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There are 5 modules in this course
This module introduces the foundational concepts of using AI in social media content creation. Learners will explore the benefits and limitations of AI, recognize key challenges and ethical considerations, and identify various AI tools available for content creation and data analysis.
What's included
7 videos2 readings2 assignments1 plugin
This module focuses on the planning and organization of marketing assets using AI. Learners will define campaign goals, develop customer personas, and articulate the importance of AI in campaign logistics and future prompting.
What's included
5 videos3 readings2 assignments1 plugin
In this module, learners will delve into AI-assisted content creation, including text, photos, and videos. They will apply best practices for accessibility, evaluate AI-generated content, and explore ethical considerations in AI-assisted content creation.
What's included
5 videos5 assignments1 plugin
This module explores strategies for micro-influencer marketing using AI. Learners will construct strategic plans, automate outputs, and refine their posts and anticipated outcomes using AI tools.
What's included
5 videos5 assignments1 plugin
This module covers the use of AI tools for data analysis and performance measurement in social media campaigns. Learners will perform sentiment analysis, predict engagement rates, and conduct influencer and audience network analysis.
What's included
6 videos6 assignments1 plugin
Instructor
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University of California, Davis
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