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Back to Design-Led Strategy: Design thinking for business strategy and entrepreneurship

Learner Reviews & Feedback for Design-Led Strategy: Design thinking for business strategy and entrepreneurship by The University of Sydney

4.6
stars
1,272 ratings

About the Course

This course is for entrepreneurial managers who are looking for tools and techniques to introduce exciting, innovative products or services to market quickly and informed by high-quality customer insights. It is applicable to a range of organizations from small-medium sized enterprises through to corporates, and across a range of industrial segments. The problem this course helps address is the constant pressure managers face to be innovative and introduce novel products and services for their customers. However, many creative ideas get ‘stuck’ in the boardroom or are subject to intra-organizational tensions or group think. This course provides methodologies to break through these challenges. We build on the widely known concept of design thinking but update it and apply it to advance business strategy and entrepreneurship. Over five weeks you will learn what ‘design strategy’ is, how it differs from traditional design thinking and business strategy, and how it can be used to improve existing products or services in your business, or introduce breakthrough ideas. We will also provide an exclusive, deep-dive into the practical application and impact of these strategies in one of Australia’s newest, most innovative financial institutions, UBank, and the global re-insurance giant, Swiss Re. Through conversations with their Senior Executive Leadership Teams, including UBank’s CEO, we will explore how they have embedded innovation through design thinking. By the end of this course, you will have a set of tools to inform product design and development for your own start-up, or to extend the product roadmap of an established organization....

Top reviews

JJ

Aug 19, 2019

This was very interesting and detailed oriented learning experience, giving insights towards the overall design leg strategy and components of creating a design led customer driven value proposition.

LN

Sep 17, 2021

The course material was well packed and perfectly delivered. You would feel like is classroom-based. I think customer journey mapping should be included. Overall it was interesting and insightful.

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126 - 150 of 321 Reviews for Design-Led Strategy: Design thinking for business strategy and entrepreneurship

By Vera J

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Feb 26, 2021

I think this was really helpful, I am glad to be a part of this class

By Eber E A d M

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Dec 19, 2024

adorei o curso, muito atualizado para as premissas atuais de mercado

By PAMPY R

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Apr 18, 2020

The course structure and the assignments were really very insightful

By Biswanath R

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Apr 2, 2022

Very crisp understanding I got from this course on Design Thinking

By Bandit S

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Nov 11, 2022

Very detailed example of product management and design strategy

By Jérôme D

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Apr 18, 2020

This course was interesting and well organised. I recommend it.

By Tanya R

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May 20, 2024

Excellent quality content. Succinct and easy to work through.

By Regina R

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Jan 29, 2020

Very clear content and proactive way to apply the knowloadge.

By Qing Z

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Jan 23, 2022

This is one of the best Design Thinking courses I have.

By Najem d

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Aug 27, 2018

It's a rare opportunity to raise quality for leadership

By X. C

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Oct 3, 2021

Nice structured and systemic course! High recommended!

By Steven B E

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May 8, 2021

It is an excellent course, with very helpful material.

By Jose C C

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Oct 19, 2020

I really enjoyed the course. It is really innovative.

By Amy L

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Nov 17, 2019

Wonderful, informative and practical, thanks so much!

By Nabil M

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Apr 10, 2023

The course I enjoyed the most so far in Coursera :)

By Joycemille R

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Dec 22, 2021

This course is didatic and it has a clear contents.

By A

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Dec 10, 2020

this course helped me a lot in design thinking area

By Juan J F

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Aug 19, 2018

Great opportunity to upgrade my bussiness knoledge.

By Vamsee K J

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Jun 12, 2020

Teaches you Design Strategy in a practical manner.

By Henrique C

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Jun 8, 2020

Great content, lecture very good. Highly recommend

By Nnoli O

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Jul 8, 2021

Very detailed training!!! Well packaged course!!

By Inés - B Q

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Jun 19, 2023

Es una plataforma amigable y fácil de entender.

By sameer p

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Feb 15, 2019

great course and thanks for giving it for free

By dahianna a n m

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Mar 24, 2022

muy practico y con conceptos innovadores

By Ganesh H D o M

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Mar 6, 2021

Best course offered by University of sydney